# I am vs MINDSET by DIVE Studios

The clearest difference is ads: MINDSET by DIVE Studios at none against I am's shown. MINDSET by DIVE Studios also leads on review sentiment (98% vs 69%) and iOS requirement (15.0 vs 18.0). I am's advantage is ratings volume (738K vs 7.5K) and chart position (#34 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. I am sells 9 in-app purchases, starting at $9.99 per month and MINDSET by DIVE Studios sells 10 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.8 for I am against 4.9 for MINDSET by DIVE Studios. That said, the two scores are not equally well evidenced: I am has 738K ratings behind it against 7.5K, so its average is the more settled of the two. Written reviews are what separate them: 69% of I am's written reviews are positive against 98% of MINDSET by DIVE Studios's.

I am ships an update every 6 days, MINDSET by DIVE Studios weekly. The most recent releases landed on November 10, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | I am | MINDSET by DIVE Studios |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (738K ratings)](https://appshunter.io/ios/app/i-am-daily-affirmations/id874656917/reviews) | **[4.9 (7.5K ratings)](https://appshunter.io/ios/app/mindset-by-dive-studios/id1539382364/reviews)** |
| Number of ratings | **738K** | 7.5K |
| Positive reviews | 69.1% of reviews | **98.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 6 days** | Weekly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#34** | — |
| Size | 192 MB | 127 MB |
| Requires iOS | 18.0 | **15.0** |
| Devices | **iPhone, iPad, Apple Watch** | iPhone, iPod |
| Age rating | 12+ | 12+ |
| Developer | [Monkey Taps](https://appshunter.io/developer/1450092715) | [Creators Collective Inc.](https://appshunter.io/developer/1539382366) |

## What reviewers say

### I am

[App page](https://appshunter.io/ios/app/i-am-daily-affirmations/id874656917)

**Currently charting:** #34 Top Grossing · Health & Fitness, #54 Top Free · Health & Fitness (US App Store)

This app helps rewire negative thought patterns with daily positive affirmations. Set reminders and choose from various intentions to build self-esteem and empower yourself. It's designed to help you focus on possibilities and create an abundance mindset.

**Highlights:** Daily positive affirmations, Customizable reminders, Rewire negative thoughts, Build self-esteem, Focus on possibilities, Abundance mindset

**Features:** macOS Compatibility, Family Sharing, Apple Watch app, iMessage stickers, Vision Pro support, iPhone Duo support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| I am Premium | $9.99 | per month |
| I am Premium | $11.99 | per year |
| I am Premium (1 month) | $14.99 | per month |
| I Am Premium | $47.99 | per year |
| I am Premium | $47.99 | per year |
| I am Premium (1 year) | $59.99 | per year |
| I am Premium | $59.99 | per year |
| Premium I am | $69.99 | per year |
| I am Premium (Lifetime) | $149.99 | one-time |

**What reviewers like**

- 💫 Positive affirmations and reminders
- 👍 Customizable settings and preferences
- 🌟 Helpful for mental health and self-improvement
- 🥰 Uplifting and motivating
- ⏰ Timely notifications

**What reviewers complain about**

- 🔒 Privacy concerns around data tracking
- 💰 Subscription model with limited free features
- 🐛 Inconsistent notifications and widget issues
- 🤔 Some affirmations not resonating with users
- 🙄 Intrusive ads and monetization

**Reported bugs**

- Notifications stopping without user action
- Widget functionality issues after updates
- Affirmations not saving or syncing properly

**Requested features**

- More customization options for affirmations
- Ability to sync across devices
- Inclusion of religious/spiritual affirmations
- Improved notification scheduling and reliability
- One-time purchase option instead of subscription


### MINDSET by DIVE Studios

[App page](https://appshunter.io/ios/app/mindset-by-dive-studios/id1539382364)

This app offers daily self-care tools and resources to improve mental well-being. It includes meditations, sleep stories, journaling, community features, expert advice, and exclusive content from celebrities sharing their mental health journeys.

**Highlights:** Daily self-care tools, Meditations and sleep stories, Journaling prompts, Community reflections, Expert tips and advice, Celebrity mental health content, Daily check-in

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Membership | $9.99 | per month |
| Annual Membership | $15.99 | per year |
| Annual Membership | $15.99 | per year |
| Annual Membership | $19.99 | per year |
| Eric Nam’s Mindset | $14.99 | one-time |
| Tablo’s Mindset | $14.99 | one-time |
| Jae’s Mindset | $14.99 | one-time |
| WOOSUNG's MINDSET | $14.99 | one-time |
| Summer Walker Mindset (16) | $14.99 | one-time |
| Vernon's Mindset | $14.99 | one-time |

**What reviewers like**

- 💜 Amazing stories and insights from artists
- 👍 Helpful for mental health and self-reflection
- 🌟 Inspiring and motivational content
- 🎙️ High-quality audio and production
- 🤗 Sense of community and connection

**What reviewers complain about**

- 💰 Subscription cost could be a barrier
- 🔓 Desire for more free content
- 🤔 Wish for more diverse artist representation

**Reported bugs**

- Issues with gender selection on sign-up
- Occasional app crashes or freezes

**Requested features**

- Add more artist collections
- Expand to video format
- Improve community features and interaction
- Allow private journaling/reflection


## Frequently asked questions

### Is I am free?

I am is free to download, with in-app purchases available.

### Is MINDSET by DIVE Studios free?

MINDSET by DIVE Studios is free to download, with in-app purchases available.

### Which has better reviews, I am or MINDSET by DIVE Studios?

MINDSET by DIVE Studios is rated higher. I am averages 4.8 out of 5 from 738K ratings, while MINDSET by DIVE Studios averages 4.9 from 7.5K ratings.

### Do I am or MINDSET by DIVE Studios have ads?

I am shows ads; MINDSET by DIVE Studios does not.

### Which is updated more often, I am or MINDSET by DIVE Studios?

I am ships an update every 6 days, and MINDSET by DIVE Studios weekly. Most recently, I am was updated on November 10, 2026 and MINDSET by DIVE Studios on November 3, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*