# Google Analytics vs SEMrush

The clearest difference is review sentiment: Google Analytics at 59% against SEMrush's 16%. Google Analytics also leads on rating (4.6 vs 2.2) and ratings volume (5.2K vs 59). SEMrush's advantage is update cadence (every 2 weeks vs every 2 months) and iOS requirement (9.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Google Analytics holds the better App Store score, 4.6 against 2.2. That said, the two scores are not equally well evidenced: Google Analytics has 5.2K ratings behind it against 59, so its average is the more settled of the two. Written reviews point the same way: 59% of Google Analytics's written reviews are positive against 16% of SEMrush's.

Google Analytics ships an update every 2 months, SEMrush every 2 weeks. The most recent releases landed on September 29, 2026 and August 11, 2026 respectively.

## The numbers

| Metric | Google Analytics | SEMrush |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (5.2K ratings)](https://appshunter.io/ios/app/google-analytics/id881599038/reviews)** | [2.2 (59 ratings)](https://appshunter.io/ios/app/semrush/id1458602050/reviews) |
| Number of ratings | **5.2K** | 59 |
| Positive reviews | **58.5% of reviews** | 15.8% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 2 weeks** |
| Monetization | Free | Free |
| Size | 63 MB | 11 MB |
| Requires iOS | 15.0 | **9.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Google](https://appshunter.io/developer/281956209) | [SEMrush CY LTD](https://appshunter.io/developer/1184890970) |

## What reviewers say

### Google Analytics

[App page](https://appshunter.io/ios/app/google-analytics/id881599038)

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

**Highlights:** Monitor website and app performance, Customer insights and navigation analysis, AI-powered insights and marketing decisions, Real-time data monitoring, Customizable reports, Shareable insights

**In-app purchases:** none

**What reviewers like**

- 🚀 Real-time data
- 📊 Helpful insights
- 🔍 Detailed analytics
- 🤳 On-the-go access
- 👍 Easy to use

**What reviewers complain about**

- 🐛 Crashes and freezes
- 🔌 Unreliable connectivity
- 🕰️ Outdated UI
- 🤔 Limited functionality
- 💰 Useless for free users

**Reported bugs**

- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation

**Requested features**

- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features


### SEMrush

[App page](https://appshunter.io/ios/app/semrush/id1458602050)

Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.

**Highlights:** Keyword position tracking, Advanced filtering, Win/loss position analysis, Growth trend generation, Visibility and traffic monitoring, Average position tracking

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 Quick position tracking
- 👍 Easy to use for rankings
- 👍 Works for basic ranking checks
- 👍 Useful for monitoring rankings on the go

**What reviewers complain about**

- 👎 App has little to no function
- 👎 App stuck at first page
- 👎 Terrible software
- 👎 Super frustrating login issues
- 👎 No value for money

**Reported bugs**

- App stuck at first page
- Cannot log in due to password manager issues
- Password field won't allow paste or auto-fill
- App takes you back to login screen after entering credentials
- Cookie policy banner prevents progress

**Requested features**

- Add tag tracking
- Add page tracking
- Add new error/warning tracking
- Add competitor info
- More than simple keyword tracking


## Frequently asked questions

### Is Google Analytics free?

Google Analytics is free to download, with no in-app purchases.

### Is SEMrush free?

SEMrush is free to download, with no in-app purchases.

### Which has better reviews, Google Analytics or SEMrush?

Google Analytics is rated higher. Google Analytics averages 4.6 out of 5 from 5.2K ratings, while SEMrush averages 2.2 from 59 ratings.

### Do Google Analytics or SEMrush have ads?

Neither Google Analytics nor SEMrush shows ads.

### Which is updated more often, Google Analytics or SEMrush?

Google Analytics ships an update every 2 months, and SEMrush every 2 weeks. Most recently, Google Analytics was updated on September 29, 2026 and SEMrush on August 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*