# Google Analytics vs Meta Ads Manager

Google Analytics and Meta Ads Manager both sit at 4.6 stars, but that hides the real split: 59% of Google Analytics's written reviews are positive against 22% of Meta Ads Manager's. Google Analytics also leads on ads (none vs shown) and monetization model (free vs ad-supported). Meta Ads Manager's advantage is update cadence (weekly vs every 2 months) and ratings volume (51K vs 5.2K). On price, rating, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.6 for Google Analytics against 4.5 for Meta Ads Manager. That said, the two scores are not equally well evidenced: Meta Ads Manager has 51K ratings behind it against 5.2K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Google Analytics's written reviews are positive against 22% of Meta Ads Manager's.

Google Analytics ships an update every 2 months, Meta Ads Manager weekly. The most recent releases landed on September 24, 2026 and September 25, 2026 respectively.

## The numbers

| Metric | Google Analytics | Meta Ads Manager |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (5.2K ratings)](https://appshunter.io/ios/app/google-analytics/id881599038/reviews)** | [4.5 (51K ratings)](https://appshunter.io/ios/app/meta-ads-manager/id964397083/reviews) |
| Number of ratings | 5.2K | **51K** |
| Positive reviews | **58.5% of reviews** | 22.0% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 2 months | **Weekly** |
| Monetization | **Free** | Ad-supported |
| Best chart rank | — | **#64** |
| Size | 63 MB | 114 MB |
| Requires iOS | **15.0** | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Google](https://appshunter.io/developer/281956209) | [Meta Platforms, Inc.](https://appshunter.io/developer/284882218) |

## What reviewers say

### Google Analytics

[App page](https://appshunter.io/ios/app/google-analytics/id881599038)

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

**Highlights:** Monitor website and app performance, Customer insights and navigation analysis, AI-powered insights and marketing decisions, Real-time data monitoring, Customizable reports, Shareable insights

**In-app purchases:** none

**What reviewers like**

- 🚀 Real-time data
- 📊 Helpful insights
- 🔍 Detailed analytics
- 🤳 On-the-go access
- 👍 Easy to use

**What reviewers complain about**

- 🐛 Crashes and freezes
- 🔌 Unreliable connectivity
- 🕰️ Outdated UI
- 🤔 Limited functionality
- 💰 Useless for free users

**Reported bugs**

- No data showing up
- Incorrect currency display
- Real-time data not updating
- Profiles/accounts disappearing
- Unresponsive navigation

**Requested features**

- Customizable dashboards
- Improved reporting options
- Widgets for home screen
- Support for GA4 properties
- Bring back old features


### Meta Ads Manager

[App page](https://appshunter.io/ios/app/meta-ads-manager/id964397083)

**Currently charting:** #64 Top Free · Business (US App Store)

Manage your advertising campaigns across Meta platforms like Facebook and Instagram from your mobile device. Create, edit, and monitor ad performance with real-time insights and alerts. Optimize your ad spend and stay connected to your business, anywhere.

**Highlights:** Create and edit ads, Real-time campaign insights, Turn campaigns on/off, Get quick alerts, Compare campaigns side-by-side, Switch between ad accounts

**In-app purchases:** none

**What reviewers like**

- 👍 Easy to manage ads
- 🚀 Convenient for on-the-go monitoring
- 💡 Great analytics and data display

**What reviewers complain about**

- 🐛 Frequent bugs and glitches
- ❌ Lacking key features compared to desktop
- 🤖 Poor customer support and responsiveness
- 💰 Overcharging and billing issues
- 🔒 Security concerns and account hacking

**Reported bugs**

- Login issues and inability to load app
- Inconsistent data and metrics display
- Inability to update payment methods
- Ads not running as expected or getting disabled

**Requested features**

- Add landscape mode support
- Improve ad editing and creation capabilities
- Integrate lead/conversion tracking
- Provide better notification and alert system


## Frequently asked questions

### Is Google Analytics free?

Google Analytics is free to download, with no in-app purchases.

### Is Meta Ads Manager free?

Meta Ads Manager is free to download, with no in-app purchases.

### Which has better reviews, Google Analytics or Meta Ads Manager?

Google Analytics is rated higher. Google Analytics averages 4.6 out of 5 from 5.2K ratings, while Meta Ads Manager averages 4.5 from 51K ratings.

### Do Google Analytics or Meta Ads Manager have ads?

Meta Ads Manager shows ads; Google Analytics does not.

### Which is updated more often, Google Analytics or Meta Ads Manager?

Google Analytics ships an update every 2 months, and Meta Ads Manager weekly. Most recently, Google Analytics was updated on September 24, 2026 and Meta Ads Manager on September 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*