# Strikingly vs Universe Website Builder

The clearest difference is in-app purchases: Strikingly at none against Universe Website Builder's 11. Strikingly also leads on review sentiment (83% vs 55%) and iOS requirement (9.0 vs 16.0). Universe Website Builder's advantage is update cadence (fortnightly vs every 2 months) and ratings volume (9.8K vs 597). On price, rating, ads and device support there is nothing between them.

Both are free to download. Universe Website Builder sells 9 in-app purchases, starting at $2.99 per month. Strikingly asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.6 for Strikingly against 4.5 for Universe Website Builder. That said, the two scores are not equally well evidenced: Universe Website Builder has 9.8K ratings behind it against 597, so its average is the more settled of the two. Written reviews are what separate them: 83% of Strikingly's written reviews are positive against 55% of Universe Website Builder's.

Strikingly ships an update every 2 months, Universe Website Builder fortnightly. The most recent releases landed on October 24, 2026 and October 29, 2026 respectively.

## The numbers

| Metric | Strikingly | Universe Website Builder |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (597 ratings)](https://appshunter.io/ios/app/strikingly/id892299884/reviews)** | [4.5 (9.8K ratings)](https://appshunter.io/ios/app/universe-website-builder/id1211437633/reviews) |
| Number of ratings | 597 | **9.8K** |
| Positive reviews | **82.7% of reviews** | 54.8% of reviews |
| In-app purchases | **No** | Yes |
| Ads | Yes | Yes |
| Update frequency | Every 2 months | **Fortnightly** |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 25 MB | 294 MB |
| Requires iOS | **9.0** | 16.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Mac |
| Age rating | 4+ | 4+ |
| Developer | [Strikingly](https://appshunter.io/developer/892299887) | [Universe Exploration Company](https://appshunter.io/developer/1012451110) |

## What reviewers say

### Strikingly

[App page](https://appshunter.io/ios/app/strikingly/id892299884)

Create, edit, and publish beautiful, mobile-optimized websites directly from your phone. Manage your site analytics, process store orders, and respond to visitor inquiries all in one place. Perfect for creatives and entrepreneurs on the move.

**Highlights:** Build websites from scratch, Edit and publish on-the-go, Upload photos from phone, Monitor site analytics, Manage simple store orders, Respond to form submissions

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 👍 Intuitive interface
- 🚀 Quick website creation
- 💡 Helpful customer support
- 🚀 Responsive and mobile-friendly

**What reviewers complain about**

- 🐛 Occasional bugs and glitches
- 🔒 Concerns about billing and cancellation
- 🔒 Lack of transparency in policies
- 🐛 Limited editing capabilities on mobile
- 🐛 Issues with image uploads and management

**Reported bugs**

- Inability to edit or manage blog posts on mobile
- Inconsistent performance and loading issues
- Unexpected charges and billing problems
- Difficulties with image uploads and positioning

**Requested features**

- Advanced blogging and content management features
- Improved mobile app functionality
- More customization options and design flexibility
- Better integration with third-party tools and services


### Universe Website Builder

[App page](https://appshunter.io/ios/app/universe-website-builder/id1211437633)

Build a professional website or online store quickly and easily with a drag-and-drop interface. Publish to a custom domain and accept payments in minutes. Includes tools for design, commerce, audience management, and AI-powered content creation.

**Highlights:** Drag-and-drop Grid Editor, 100+ customizable templates, Integrated e-commerce tools, AI copy and image generation, Audience management and email marketing, Custom domain publishing

**Features:** Vision Pro support

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| .COM Domain | $2.99 | per month |
| Universe Pro for 1 Site | $5.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $9.99 | per month |
| Universe Pro for 1 Site | $24.99 | per month |
| Universe Pro for 1 site | $24.99 | per month |
| Universe Pro  for 1 Site | $119.99 | per year |
| Universe Pro for 1 site | $199.99 | per year |
| Universe Pro for 1 Site | $199.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 🚀 Intuitive interface
- 🚀 Convenient mobile-first design
- 👍 Affordable pricing
- 👍 Responsive customer support

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔒 Concerns over domain ownership
- 💰 Expensive pro features
- 🔒 Limited customization options
- 🔒 Restricted free version

**Reported bugs**

- Inability to save progress
- Glitches with image/video embedding
- Inconsistent performance across devices
- Issues with domain registration and transfer

**Requested features**

- Improved desktop responsiveness
- More design flexibility
- Ability to use own domain
- Expanded e-commerce features
- Better analytics and reporting


## Frequently asked questions

### Is Strikingly free?

Strikingly is free to download, with no in-app purchases.

### Is Universe Website Builder free?

Universe Website Builder is free to download, with in-app purchases available.

### Which has better reviews, Strikingly or Universe Website Builder?

Strikingly is rated higher. Strikingly averages 4.6 out of 5 from 597 ratings, while Universe Website Builder averages 4.5 from 9.8K ratings.

### Do Strikingly or Universe Website Builder have ads?

Both Strikingly and Universe Website Builder show ads.

### Which is updated more often, Strikingly or Universe Website Builder?

Strikingly ships an update every 2 months, and Universe Website Builder fortnightly. Most recently, Strikingly was updated on October 24, 2026 and Universe Website Builder on October 29, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*