# AppChoices vs Microsoft Surface

The clearest difference is rating: Microsoft Surface at 3.2 against AppChoices's 2.4. Microsoft Surface also leads on update cadence (every 2 months vs every 4 months) and review sentiment (26% vs 14%). On price, ratings volume, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Microsoft Surface holds the better App Store score, 3.2 against 2.4. Both are backed by a comparable volume of ratings — 337 and 159 respectively. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 26% of Microsoft Surface's.

AppChoices ships an update every 4 months, Microsoft Surface every 2 months. The most recent releases landed on October 6, 2026 and October 8, 2026 respectively.

## The numbers

| Metric | AppChoices | Microsoft Surface |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.4 (337 ratings)](https://appshunter.io/ios/app/appchoices/id894822870/reviews) | **[3.2 (159 ratings)](https://appshunter.io/ios/app/microsoft-surface/id1476329686/reviews)** |
| Number of ratings | **337** | 159 |
| Positive reviews | 14.3% of reviews | **25.6% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 2 months** |
| Monetization | Free | Free |
| Size | 6 MB | 70 MB |
| Requires iOS | 14.5 | **11.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Digital Advertising Alliance](https://appshunter.io/developer/965882981) | [Microsoft Corporation](https://appshunter.io/developer/298856275) |

## What reviewers say

### AppChoices

[App page](https://appshunter.io/ios/app/appchoices/id894822870)

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

**Highlights:** Control interest-based advertising, Limit cross-app data collection, Opt out of personalized ads, Transparency with participating companies, Choose all companies with one click, Device ID-based choice tool, Token ID-based choice (beta)

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests

**What reviewers complain about**

- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored

**Reported bugs**

- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected

**Requested features**

- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful


### Microsoft Surface

[App page](https://appshunter.io/ios/app/microsoft-surface/id1476329686)

Manage and personalize your audio devices. Update firmware, view device information, and adjust settings like equalizer and volume. Connect and control devices, and access tutorials for assistance.

**Highlights:** Update earbuds and headphones, View and change device info, View battery and volume, Personalize settings, Change equalizer settings, Control connected devices, Reset devices

**In-app purchases:** none

**What reviewers like**

- 🎵 Excellent audio quality and crisp sound
- 🎚️ Useful EQ customization capabilities
- 📱 Smooth out-of-box setup experience
- 🔗 Hardware quality is solid
- ⚡ Quick app loading when functional

**What reviewers complain about**

- 🐛 App frequently fails to detect paired headphones
- 🔌 Constant connection and pairing issues
- 😤 Poor reliability and stability
- 🚫 App becomes completely broken after updates
- 🔐 Authentication and login failures

**Reported bugs**

- App stuck on scanning/searching for headphones
- Bluetooth connection drops during calls
- App won't recognize headphones even when paired
- Authentication hangs on 'Authenticating' screen
- Constant red light indicator issues

**Requested features**

- MacOS app support
- iPad landscape mode support
- Customizable gesture controls
- Better device switching between paired devices
- More EQ preset options


## Frequently asked questions

### Is AppChoices free?

AppChoices is free to download, with no in-app purchases.

### Is Microsoft Surface free?

Microsoft Surface is free to download, with no in-app purchases.

### Which has better reviews, AppChoices or Microsoft Surface?

Microsoft Surface is rated higher. AppChoices averages 2.4 out of 5 from 337 ratings, while Microsoft Surface averages 3.2 from 159 ratings.

### Do AppChoices or Microsoft Surface have ads?

Neither AppChoices nor Microsoft Surface shows ads.

### Which is updated more often, AppChoices or Microsoft Surface?

AppChoices ships an update every 4 months, and Microsoft Surface every 2 months. Most recently, AppChoices was updated on October 6, 2026 and Microsoft Surface on October 8, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*