# AppChoices vs IoT Plug and Play

The clearest difference is rating: IoT Plug and Play at 5.0 against AppChoices's 2.3. IoT Plug and Play also leads on review sentiment (43% vs 14%) and update cadence (every 2 months vs every 4 months). AppChoices's advantage is ratings volume (342 vs 23). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

IoT Plug and Play holds the better App Store score, 5.0 against 2.3. That said, the two scores are not equally well evidenced: AppChoices has 342 ratings behind it against 23, so its average is the more settled of the two. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 43% of IoT Plug and Play's.

AppChoices ships an update every 4 months, IoT Plug and Play every 2 months. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | AppChoices | IoT Plug and Play |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.3 (342 ratings)](https://appshunter.io/ios/app/appchoices/id894822870/reviews) | **[5.0 (23 ratings)](https://appshunter.io/ios/app/iot-plug-and-play/id1563783687/reviews)** |
| Number of ratings | **342** | 23 |
| Positive reviews | 14.3% of reviews | **42.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 2 months** |
| Monetization | Free | Free |
| Size | 6 MB | 19 MB |
| Requires iOS | 14.5 | **12.1** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Digital Advertising Alliance](https://appshunter.io/developer/965882981) | [Microsoft Corporation](https://appshunter.io/developer/298856275) |

## What reviewers say

### AppChoices

[App page](https://appshunter.io/ios/app/appchoices/id894822870)

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

**Highlights:** Control interest-based advertising, Limit cross-app data collection, Opt out of personalized ads, Transparency with participating companies, Choose all companies with one click, Device ID-based choice tool, Token ID-based choice (beta)

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests

**What reviewers complain about**

- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored

**Reported bugs**

- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected

**Requested features**

- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful


### IoT Plug and Play

[App page](https://appshunter.io/ios/app/iot-plug-and-play/id1563783687)

Transform your phone into an Internet of Things (IoT) device. Connect to Azure IoT cloud to send device telemetry, receive commands, and manage device twins. Upload media directly to Azure storage.

**Highlights:** Connect to Azure IoT cloud, Send device telemetry (accelerometer, gyroscope, magnetometer), Send and receive commands, Manage device twin updates, Upload media to Azure storage

**In-app purchases:** none


## Frequently asked questions

### Is AppChoices free?

AppChoices is free to download, with no in-app purchases.

### Is IoT Plug and Play free?

IoT Plug and Play is free to download, with no in-app purchases.

### Which has better reviews, AppChoices or IoT Plug and Play?

IoT Plug and Play is rated higher. AppChoices averages 2.3 out of 5 from 342 ratings, while IoT Plug and Play averages 5.0 from 23 ratings.

### Do AppChoices or IoT Plug and Play have ads?

Neither AppChoices nor IoT Plug and Play shows ads.

### Which is updated more often, AppChoices or IoT Plug and Play?

AppChoices ships an update every 4 months, and IoT Plug and Play every 2 months. Most recently, AppChoices was updated on October 23, 2026 and IoT Plug and Play on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*