# AppChoices vs GuardVue

The clearest difference is review sentiment: GuardVue at 100% against AppChoices's 14%. GuardVue also leads on iOS requirement (11.0 vs 14.5). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

AppChoices ships an update every 4 months, GuardVue every 6 months. The most recent releases landed on October 23, 2026 and October 12, 2026 respectively.

## The numbers

| Metric | AppChoices | GuardVue |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.3 (342 ratings)](https://appshunter.io/ios/app/appchoices/id894822870/reviews)** | — |
| Number of ratings | **342** | — |
| Positive reviews | 14.3% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 4 months** | Every 6 months |
| Monetization | Free | Free |
| Size | 6 MB | 31 MB |
| Requires iOS | 14.5 | **11.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Digital Advertising Alliance](https://appshunter.io/developer/965882981) | [Miller Group Incorporated](https://appshunter.io/developer/1568152908) |

## What reviewers say

### AppChoices

[App page](https://appshunter.io/ios/app/appchoices/id894822870)

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

**Highlights:** Control interest-based advertising, Limit cross-app data collection, Opt out of personalized ads, Transparency with participating companies, Choose all companies with one click, Device ID-based choice tool, Token ID-based choice (beta)

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests

**What reviewers complain about**

- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored

**Reported bugs**

- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected

**Requested features**

- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful


### GuardVue

[App page](https://appshunter.io/ios/app/guardvue/id1568152906)

Monitor your security cameras in real-time and review past footage. This app offers cloud storage and analytics, using machine learning to detect objects like people and vehicles. Receive instant notifications for triggered events based on custom rules.

**Highlights:** Real-time camera monitoring, Review past events and archives, Cloud storage and analytics, Machine learning object detection, Customizable event notifications, Bank-grade encryption for video transmission

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is AppChoices free?

AppChoices is free to download, with no in-app purchases.

### Is GuardVue free?

GuardVue is free to download, with no in-app purchases.

### Do AppChoices or GuardVue have ads?

Neither AppChoices nor GuardVue shows ads.

### Which is updated more often, AppChoices or GuardVue?

AppChoices ships an update every 4 months, and GuardVue every 6 months. Most recently, AppChoices was updated on October 23, 2026 and GuardVue on October 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*