# AppChoices vs Tracker Protection

The clearest difference is rating: Tracker Protection at 4.2 against AppChoices's 2.4. Tracker Protection also leads on review sentiment (53% vs 14%). AppChoices's advantage is in-app purchases (none vs 3) and ratings volume (337 vs 78). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Tracker Protection sells 3 in-app purchases, starting at $4.99 per month. AppChoices asks for nothing beyond the download.

Tracker Protection holds the better App Store score, 4.2 against 2.4. Both are backed by a comparable volume of ratings — 337 and 78 respectively. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 53% of Tracker Protection's.

Both ship on a similar rhythm, roughly every 4 months. The most recent releases landed on October 14, 2026 and October 15, 2026 respectively.

## The numbers

| Metric | AppChoices | Tracker Protection |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.4 (337 ratings)](https://appshunter.io/ios/app/appchoices/id894822870/reviews) | **[4.2 (78 ratings)](https://appshunter.io/ios/app/tracker-protection/id1571342218/reviews)** |
| Number of ratings | **337** | 78 |
| Positive reviews | 14.3% of reviews | **53.1% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 4 months | Every 4 months |
| Monetization | **Free** | Freemium |
| Size | 6 MB | 8 MB |
| Requires iOS | **14.5** | 15.5 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Digital Advertising Alliance](https://appshunter.io/developer/965882981) | [Disconnect](https://appshunter.io/developer/671080658) |

## What reviewers say

### AppChoices

[App page](https://appshunter.io/ios/app/appchoices/id894822870)

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

**Highlights:** Control interest-based advertising, Limit cross-app data collection, Opt out of personalized ads, Transparency with participating companies, Choose all companies with one click, Device ID-based choice tool, Token ID-based choice (beta)

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests

**What reviewers complain about**

- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored

**Reported bugs**

- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected

**Requested features**

- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful


### Tracker Protection

[App page](https://appshunter.io/ios/app/tracker-protection/id1571342218)

This app shields your device from hidden trackers that collect personal data across apps, browsers, and email. It enhances security, speeds up performance, and encrypts your DNS to prevent surveillance.

**Highlights:** Blocks trackers in apps, browsers, and email, Encrypts DNS lookups, Prevents surveillance, Speeds up page and app loads, Reduces bandwidth usage, Improves battery life, Customizable protection options

**Features:** Family Sharing, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premier Plus | $4.99 | per month |
| Premier Plus | $19.99 | per year |
| Day Pass Tracker Protection | $0.99 | one-time |


## Frequently asked questions

### Is AppChoices free?

AppChoices is free to download, with no in-app purchases.

### Is Tracker Protection free?

Tracker Protection is free to download, with in-app purchases available.

### Which has better reviews, AppChoices or Tracker Protection?

Tracker Protection is rated higher. AppChoices averages 2.4 out of 5 from 337 ratings, while Tracker Protection averages 4.2 from 78 ratings.

### Do AppChoices or Tracker Protection have ads?

Neither AppChoices nor Tracker Protection shows ads.

### Which is updated more often, AppChoices or Tracker Protection?

AppChoices ships an update every 4 months, and Tracker Protection every 4 months. Most recently, AppChoices was updated on October 14, 2026 and Tracker Protection on October 15, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*