# AppChoices vs PrivacyHawk

The clearest difference is review sentiment: PrivacyHawk at 59% against AppChoices's 14%. PrivacyHawk also leads on rating (4.6 vs 2.4) and update cadence (monthly vs every 4 months). AppChoices's advantage is in-app purchases (none vs 15). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. PrivacyHawk sells 15 in-app purchases, starting at $9.99 per month. AppChoices asks for nothing beyond the download.

PrivacyHawk holds the better App Store score, 4.6 against 2.4. That said, the two scores are not equally well evidenced: PrivacyHawk has 8.4K ratings behind it against 337, so its average is the more settled of the two. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 59% of PrivacyHawk's.

AppChoices ships an update every 4 months, PrivacyHawk monthly. The most recent releases landed on September 3, 2026 and September 26, 2026 respectively.

## The numbers

| Metric | AppChoices | PrivacyHawk |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.4 (337 ratings)](https://appshunter.io/ios/app/appchoices/id894822870/reviews) | **[4.6 (8.4K ratings)](https://appshunter.io/ios/app/privacyhawk/id1592733501/reviews)** |
| Number of ratings | 337 | **8.4K** |
| Positive reviews | 14.3% of reviews | **58.5% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 4 months | **Monthly** |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | — | **#182** |
| Size | 6 MB | 97 MB |
| Requires iOS | **14.5** | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Digital Advertising Alliance](https://appshunter.io/developer/965882981) | [PrivacyHawk, Inc.](https://appshunter.io/developer/1588159157) |

## What reviewers say

### AppChoices

[App page](https://appshunter.io/ios/app/appchoices/id894822870)

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

**Highlights:** Control interest-based advertising, Limit cross-app data collection, Opt out of personalized ads, Transparency with participating companies, Choose all companies with one click, Device ID-based choice tool, Token ID-based choice (beta)

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests

**What reviewers complain about**

- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored

**Reported bugs**

- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected

**Requested features**

- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful


### PrivacyHawk

[App page](https://appshunter.io/ios/app/privacyhawk/id1592733501)

**Currently charting:** #182 Top Grossing · Utilities (US App Store)

Take control of your personal data by managing, controlling, and deleting it from businesses that exploit it. Reduce your digital footprint, decrease spam, and protect yourself from identity theft and scams.

**Highlights:** Delete data from unwanted databases, Send 'Do Not Sell' requests, Unsubscribe from spam emails, Opt out of data brokers, Protect multiple email addresses, Identity theft protection (Platinum)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (15)**

| Purchase | Price | Billing |
| --- | --- | --- |
| PHawk Premium Monthly 9.99 | $9.99 | per month |
| PHawk Premium Monthly 14.99 | $14.99 | per month |
| PHawk Platinum Monthly 14.99 | $14.99 | per month |
| PHawk Premium Monthly 19.99 | $19.99 | per month |
| PHawk Platinum Monthly 29.99 | $29.99 | per month |
| PHawk Platinum Monthly 34.99 | $34.99 | per month |
| PH Annual Subscription | $49.99 | per year |
| PH Semi-Annual Subscription | $49.99 | per 6 months |
| PH Annual Subscription | $74.99 | per year |
| PHawk Platinum Annual 74.99 | $74.99 | per year |
| PH Annual Subscription | $79.99 | per year |
| PH Annual Subscription | $99.99 | per year |
| PH Annual Subscription | $119.99 | per year |
| PH Annual Sub 1 Week Trial | $119.99 | per year |
| PH Annual Subscription | $124.99 | per year |

**What reviewers like**

- 🚀 Easy to use
- 🔒 Protects personal data
- 👍 Comprehensive scanning
- 🔒 Improves privacy score
- 👍 Automated data removal

**What reviewers complain about**

- 🐛 Inaccurate scan results
- 💰 Paywall for full features
- 🐛 Incomplete data removal

**Reported bugs**

- Freezing on login screen
- Compatibility issues on older devices

**Requested features**

- Credit card data protection
- Expanded email provider support


## Frequently asked questions

### Is AppChoices free?

AppChoices is free to download, with no in-app purchases.

### Is PrivacyHawk free?

PrivacyHawk is free to download, with in-app purchases available.

### Which has better reviews, AppChoices or PrivacyHawk?

PrivacyHawk is rated higher. AppChoices averages 2.4 out of 5 from 337 ratings, while PrivacyHawk averages 4.6 from 8.4K ratings.

### Do AppChoices or PrivacyHawk have ads?

Neither AppChoices nor PrivacyHawk shows ads.

### Which is updated more often, AppChoices or PrivacyHawk?

AppChoices ships an update every 4 months, and PrivacyHawk monthly. Most recently, AppChoices was updated on September 3, 2026 and PrivacyHawk on September 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*