# AppChoices vs Lightgate

The clearest difference is in-app purchases: AppChoices at none against Lightgate's 10. Lightgate's advantage is update cadence (every 2 months vs every 4 months). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Lightgate sells 10 in-app purchases, starting at $4.99 per month. AppChoices asks for nothing beyond the download.

AppChoices ships an update every 4 months, Lightgate every 2 months. The most recent releases landed on October 14, 2026 and October 16, 2026 respectively.

## The numbers

| Metric | AppChoices | Lightgate |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.4 (337 ratings)](https://appshunter.io/ios/app/appchoices/id894822870/reviews)** | — |
| Number of ratings | **337** | — |
| Positive reviews | 14.3% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 2 months** |
| Monetization | Free | — |
| Size | 6 MB | 45 MB |
| Requires iOS | 14.5 | **14.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 12+ |
| Developer | [Digital Advertising Alliance](https://appshunter.io/developer/965882981) | [Lightgate](https://appshunter.io/developer/1787238839) |

## What reviewers say

### AppChoices

[App page](https://appshunter.io/ios/app/appchoices/id894822870)

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

**Highlights:** Control interest-based advertising, Limit cross-app data collection, Opt out of personalized ads, Transparency with participating companies, Choose all companies with one click, Device ID-based choice tool, Token ID-based choice (beta)

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests

**What reviewers complain about**

- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored

**Reported bugs**

- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected

**Requested features**

- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful


### Lightgate

[App page](https://appshunter.io/ios/app/lightgate-send-kindness/id6739828001)

**Features:** macOS Compatibility

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Lightgate Basic Monthly Plan | $4.99 | per month |
| Lightgate Premium Monthly Plan | $5.99 | per month |
| Lightgate Pro Monthly Plan | $5.99 | per month |
| Lightgate Basic Yearly Plan | $49.00 | per year |
| Lightgate Premium Yearly Plan | $49.00 | per year |
| Lightgate Pro Yearly Plan | $49.00 | per year |
| Buy 1 GIF | $1.99 | one-time |
| Buy 2 GIF | $2.99 | one-time |
| Buy 5 GIFs | $6.99 | one-time |
| Buy 10 GIF | $12.99 | one-time |


## Frequently asked questions

### Is AppChoices free?

AppChoices is free to download, with no in-app purchases.

### Is Lightgate free?

Lightgate is free to download, with in-app purchases available.

### Do AppChoices or Lightgate have ads?

Neither AppChoices nor Lightgate shows ads.

### Which is updated more often, AppChoices or Lightgate?

AppChoices ships an update every 4 months, and Lightgate every 2 months. Most recently, AppChoices was updated on October 14, 2026 and Lightgate on October 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*