# Hidden Florence vs Firenzecard

The clearest difference is monetization model: Hidden Florence at free against Firenzecard's free with in-app purchases. Hidden Florence also leads on review sentiment (100% vs 78%) and rating (4.8 vs 4.5). Firenzecard's advantage is ratings volume (104 vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Hidden Florence holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Firenzecard has 104 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 100% of Hidden Florence's written reviews are positive against 78% of Firenzecard's.

Hidden Florence ships an update every 3 months, Firenzecard every 5 months. The most recent releases landed on August 20, 2026 and September 20, 2026 respectively.

## The numbers

| Metric | Hidden Florence | Firenzecard |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (5 ratings)](https://appshunter.io/ios/app/hidden-florence/id896723912/reviews)** | [4.5 (104 ratings)](https://appshunter.io/ios/app/firenzecard/id1276107302/reviews) |
| Number of ratings | 5 | **104** |
| Positive reviews | **100.0% of reviews** | 78.4% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 months** | Every 5 months |
| Monetization | **Free** | Free with in-app purchases |
| Size | 46 MB | 53 MB |
| Requires iOS | 15.5 | **14.0** |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [University of Exeter](https://appshunter.io/developer/546687780) | [SILFI SOCIETA' ILLUMINAZIONE FIRENZE E SERVIZI SMARTCITY SpA](https://appshunter.io/developer/632599878) |

## What reviewers say

### Hidden Florence

[App page](https://appshunter.io/ios/app/hidden-florence/id896723912)

Explore Renaissance Florence with this pocket guide. Discover hidden stories and lesser-known attractions through audio-guided tours from historical characters. Dive deeper into the city's past with insights from history experts and interactive maps.

**Highlights:** Audio-guided tours from historic characters, Discover hidden parts of the city, Trigger stories with GPS, Interactive historical maps, Insights from history experts, Visit points in any order

**Features:** Vision Pro support

**In-app purchases:** none


### Firenzecard

[App page](https://appshunter.io/ios/app/firenzecard/id1276107302)

Manage your museum passes for Florence's cultural sites directly on your smartphone. Browse over 60 locations, save favorites, and access practical information like opening hours and maps. This app also facilitates the Firenzecard Restart feature, extending your access for missed museums.

**Highlights:** Manage Firenzecards on smartphone, Access over 60 cultural sites, Save favorite museums, View museum opening hours and locations, Use Firenzecard Restart feature, Add minors under 18 for free entry, Offline map access

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- ⏭️ Skip-the-line access to museums
- 💰 Excellent value for money
- 📱 User-friendly app interface
- 🗺️ Comprehensive museum information and descriptions
- 🎫 Convenient digital ticket management

**What reviewers complain about**

- 🐛 App crashes and freezes
- 📶 Connectivity issues in Florence
- 🔐 Registration process requires multiple attempts
- 🎫 Confusing ticket collection process
- ❌ Cannot book reservations directly in app

**Reported bugs**

- App freezes when searching museum list
- Card disappears after app update
- Voucher number becomes invalid after update
- FAQ dropdown menus don't open on iPhone iOS
- Password reset fails with correct email address

**Requested features**

- Direct booking and reservation system within app
- Bookmark or favorite museums feature
- Museum visiting schedule planner
- Filter museums by opening hours
- Real-time location updates while navigating


## Frequently asked questions

### Is Hidden Florence free?

Hidden Florence is free to download, with no in-app purchases.

### Is Firenzecard free?

Firenzecard is free to download, with no in-app purchases.

### Which has better reviews, Hidden Florence or Firenzecard?

Hidden Florence is rated higher. Hidden Florence averages 4.8 out of 5 from 5 ratings, while Firenzecard averages 4.5 from 104 ratings.

### Do Hidden Florence or Firenzecard have ads?

Neither Hidden Florence nor Firenzecard shows ads.

### Which is updated more often, Hidden Florence or Firenzecard?

Hidden Florence ships an update every 3 months, and Firenzecard every 5 months. Most recently, Hidden Florence was updated on August 20, 2026 and Firenzecard on September 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*