# Nielsen Mobile App vs TrueConnect+

Nielsen Mobile App and TrueConnect+ are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Nielsen Mobile App ships an update every 4 months, TrueConnect+ every 5 months. The most recent releases landed on October 21, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | Nielsen Mobile App | TrueConnect+ |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (755 ratings)](https://appshunter.io/ios/app/nielsen-mobile-app/id913229909/reviews)** | — |
| Number of ratings | **755** | — |
| Positive reviews | 66.5% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 4 months** | Every 5 months |
| Monetization | Free | — |
| Size | 75 MB | 285 MB |
| Requires iOS | 12.0 | 12.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [The Nielsen Company](https://appshunter.io/developer/583873246) | [SecPro Sikring A/S](https://appshunter.io/developer/630018588) |

## What reviewers say

### Nielsen Mobile App

[App page](https://appshunter.io/ios/app/nielsen-mobile-app/id913229909)

This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.

**Highlights:** Media consumption measurement, Digital landscape analysis, Mobile device usage tracking, Earn rewards for participation, Anonymized and aggregated data

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 👍 Set and forget
- 💰 Earn rewards for doing nothing
- 🎁 Wide range of rewards
- 📈 Seamless operation

**What reviewers complain about**

- 🔌 Drains battery
- 🔒 Privacy concerns
- 🐛 Frequent disconnections
- ⚠️ Compatibility issues with certain devices/carriers
- 🤔 Slow points accumulation

**Reported bugs**

- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation

**Requested features**

- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app


### TrueConnect+

[App page](https://appshunter.io/ios/app/trueconnect-plus/id1105299734)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Nielsen Mobile App free?

Nielsen Mobile App is free to download, with no in-app purchases.

### Is TrueConnect+ free?

TrueConnect+ is free to download, with no in-app purchases.

### Do Nielsen Mobile App or TrueConnect+ have ads?

Neither Nielsen Mobile App nor TrueConnect+ shows ads.

### Which is updated more often, Nielsen Mobile App or TrueConnect+?

Nielsen Mobile App ships an update every 4 months, and TrueConnect+ every 5 months. Most recently, Nielsen Mobile App was updated on October 21, 2026 and TrueConnect+ on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*