# Nielsen Mobile App vs mySMARTmobile

The clearest difference is rating: Nielsen Mobile App at 4.2 against mySMARTmobile's 3.0. Nielsen Mobile App also leads on ratings volume (757 vs 2). mySMARTmobile's advantage is update cadence (every 3 weeks vs every 4 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Nielsen Mobile App holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 757 ratings behind it against 2, so its average is the more settled of the two.

Nielsen Mobile App ships an update every 4 months, mySMARTmobile every 3 weeks. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Nielsen Mobile App | mySMARTmobile |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.2 (757 ratings)](https://appshunter.io/ios/app/nielsen-mobile-app/id913229909/reviews)** | [3.0 (2 ratings)](https://appshunter.io/ios/app/mysmartmobile/id1546095478/reviews) |
| Number of ratings | **757** | 2 |
| Positive reviews | 66.5% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 3 weeks** |
| Monetization | Free | Free |
| Size | 75 MB | 43 MB |
| Requires iOS | **12.0** | 13.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 12+ |
| Developer | [The Nielsen Company](https://appshunter.io/developer/583873246) | [Emory University](https://appshunter.io/developer/387102326) |

## What reviewers say

### Nielsen Mobile App

[App page](https://appshunter.io/ios/app/nielsen-mobile-app/id913229909)

This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.

**Highlights:** Media consumption measurement, Digital landscape analysis, Mobile device usage tracking, Earn rewards for participation, Anonymized and aggregated data

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 👍 Set and forget
- 💰 Earn rewards for doing nothing
- 🎁 Wide range of rewards
- 📈 Seamless operation

**What reviewers complain about**

- 🔌 Drains battery
- 🔒 Privacy concerns
- 🐛 Frequent disconnections
- ⚠️ Compatibility issues with certain devices/carriers
- 🤔 Slow points accumulation

**Reported bugs**

- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation

**Requested features**

- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app


### mySMARTmobile

[App page](https://appshunter.io/ios/app/mysmartmobile/id1546095478)

This app supports research study participants by managing study activities, scheduling visits, and providing access to results and surveys. It allows for secure document transfer and custom reminders, but requires registration by a study administrator.

**Highlights:** Manage study activities and timing, Self-schedule visits, Receive notifications, Update contact information, Access lab results, Securely transfer documents, Complete web-based surveys or quizzes

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Nielsen Mobile App free?

Nielsen Mobile App is free to download, with no in-app purchases.

### Is mySMARTmobile free?

mySMARTmobile is free to download, with no in-app purchases.

### Which has better reviews, Nielsen Mobile App or mySMARTmobile?

Nielsen Mobile App is rated higher. Nielsen Mobile App averages 4.2 out of 5 from 757 ratings, while mySMARTmobile averages 3.0 from 2 ratings.

### Do Nielsen Mobile App or mySMARTmobile have ads?

Neither Nielsen Mobile App nor mySMARTmobile shows ads.

### Which is updated more often, Nielsen Mobile App or mySMARTmobile?

Nielsen Mobile App ships an update every 4 months, and mySMARTmobile every 3 weeks. Most recently, Nielsen Mobile App was updated on November 1, 2026 and mySMARTmobile on November 3, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*