# Nielsen Mobile App vs LatchMX

The clearest difference is rating: LatchMX at 5.0 against Nielsen Mobile App's 4.2. LatchMX also leads on update cadence (every 5 days vs every 4 months). Nielsen Mobile App's advantage is ratings volume (757 vs 1) and device support (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

LatchMX holds the better App Store score, 5.0 against 4.2. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 757 ratings behind it against 1, so its average is the more settled of the two.

Nielsen Mobile App ships an update every 4 months, LatchMX every 5 days. The most recent releases landed on October 30, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Nielsen Mobile App | LatchMX |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.2 (757 ratings)](https://appshunter.io/ios/app/nielsen-mobile-app/id913229909/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/latchmx/id6804158514/reviews)** |
| Number of ratings | **757** | 1 |
| Positive reviews | 66.5% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 months | **Every 5 days** |
| Monetization | Free | Free |
| Size | 75 MB | 54 MB |
| Requires iOS | **12.0** | 16.4 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [The Nielsen Company](https://appshunter.io/developer/583873246) | [William Xuan](https://appshunter.io/developer/6790219603) |

## What reviewers say

### Nielsen Mobile App

[App page](https://appshunter.io/ios/app/nielsen-mobile-app/id913229909)

This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.

**Highlights:** Media consumption measurement, Digital landscape analysis, Mobile device usage tracking, Earn rewards for participation, Anonymized and aggregated data

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 👍 Set and forget
- 💰 Earn rewards for doing nothing
- 🎁 Wide range of rewards
- 📈 Seamless operation

**What reviewers complain about**

- 🔌 Drains battery
- 🔒 Privacy concerns
- 🐛 Frequent disconnections
- ⚠️ Compatibility issues with certain devices/carriers
- 🤔 Slow points accumulation

**Reported bugs**

- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation

**Requested features**

- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app


### LatchMX

[App page](https://appshunter.io/ios/app/latchmx/id6804158514)

This app provides quick access to authorized doors linked to your resident account. It allows for one-tap unlocking, customization of door display, and the creation of temporary guest access. A demo mode is available without requiring an account.

**Highlights:** One-tap door unlocking, Automatic reader suggestions, Customizable door order, Time-limited guest links, Built-in demo mode

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Nielsen Mobile App free?

Nielsen Mobile App is free to download, with no in-app purchases.

### Is LatchMX free?

LatchMX is free to download, with no in-app purchases.

### Which has better reviews, Nielsen Mobile App or LatchMX?

LatchMX is rated higher. Nielsen Mobile App averages 4.2 out of 5 from 757 ratings, while LatchMX averages 5.0 from 1 ratings.

### Do Nielsen Mobile App or LatchMX have ads?

Neither Nielsen Mobile App nor LatchMX shows ads.

### Which is updated more often, Nielsen Mobile App or LatchMX?

Nielsen Mobile App ships an update every 4 months, and LatchMX every 5 days. Most recently, Nielsen Mobile App was updated on October 30, 2026 and LatchMX on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*