# Coolors vs SwatchMe

Coolors and SwatchMe both sit at 4.8 stars, but that hides the real split: 100% of SwatchMe's written reviews are positive against 65% of Coolors's. Coolors's advantage is update cadence (weekly vs every 2 months) and ratings volume (11K vs 12). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Coolors sells 2 in-app purchases, starting at $4.99 per month and SwatchMe sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

SwatchMe holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Coolors has 11K ratings behind it against 12, so its average is the more settled of the two. Written reviews point the same way: 65% of Coolors's written reviews are positive against 100% of SwatchMe's.

Coolors ships an update weekly, SwatchMe every 2 months. The most recent releases landed on November 1, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Coolors | SwatchMe |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (11K ratings)](https://appshunter.io/ios/app/coolors/id956480678/reviews) | **[5.0 (12 ratings)](https://appshunter.io/ios/app/swatchme-color-identifier/id6502667863/reviews)** |
| Number of ratings | **11K** | 12 |
| Positive reviews | 64.6% of reviews | **100.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Weekly** | Every 2 months |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 21 MB | 15 MB |
| Requires iOS | **10.0** | 17.0 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Coolors srl](https://appshunter.io/developer/1255486996) | [Raj Jeshang](https://appshunter.io/developer/1725358290) |

## What reviewers say

### Coolors

[App page](https://appshunter.io/ios/app/coolors/id956480678)

Generate and discover color schemes quickly. Organize them into projects, export them in various formats, or pick colors from your photos. Explore thousands of pre-made palettes for inspiration.

**Highlights:** Fast color scheme generator, Organize palettes in projects, Export as image or PDF, Pick colors from photos, Explore thousands of palettes, Create photo collages

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Coolors Pro - Monthly | $4.99 | per month |
| Coolors Pro - Yearly | $35.99 | per year |

**What reviewers like**

- 🎨 Excellent color palette generation
- 👍 Simple and easy to use
- 💡 Helpful for artists and designers
- 🎨 Useful for finding color combinations
- 🎨 Versatile color tools and options

**What reviewers complain about**

- 💰 Paid features behind subscription paywall
- 🔒 Requires account creation to use basic features
- 🔒 Losing access to previously paid features
- 🐛 Sign-in and account issues
- 🔒 Limiting free version features

**Reported bugs**

- Photos and other tools not loading properly
- Palette saving and access issues

**Requested features**

- Allow adjusting individual colors in a palette
- Add color contrast ratio information
- Provide more color standards and names
- Improve palette organization and management


### SwatchMe

[App page](https://appshunter.io/ios/app/swatchme-color-identifier/id6502667863)

Capture colors from your surroundings using your phone's camera to generate custom color palettes. Refine your selections, organize them into collections, and share them with others or export them for use in design software.

**Highlights:** Capture colors instantly from photos, Refine palettes with hue, saturation, and value sliders, Organize palettes into custom collections, Share palettes and color codes, Export palettes for design software, Create unlimited swatches with in-app purchase

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Go Pro | $4.99 | one-time |


## Frequently asked questions

### Is Coolors free?

Coolors is free to download, with in-app purchases available.

### Is SwatchMe free?

SwatchMe is free to download, with in-app purchases available.

### Which has better reviews, Coolors or SwatchMe?

SwatchMe is rated higher. Coolors averages 4.8 out of 5 from 11K ratings, while SwatchMe averages 5.0 from 12 ratings.

### Do Coolors or SwatchMe have ads?

Neither Coolors nor SwatchMe shows ads.

### Which is updated more often, Coolors or SwatchMe?

Coolors ships an update weekly, and SwatchMe every 2 months. Most recently, Coolors was updated on November 1, 2026 and SwatchMe on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*