# Appfigures vs Search Ads Manager

The clearest difference is in-app purchases: Appfigures at none against Search Ads Manager's 4. Appfigures also leads on ratings volume (383 vs 3) and iOS requirement (13.0 vs 17.4). Search Ads Manager's advantage is update cadence (every 5 days vs every 7 months) and review sentiment (100% vs 77%). On price, ads and device support there is nothing between them.

Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days. Appfigures asks for nothing beyond the download.

Search Ads Manager holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Appfigures has 383 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 77% of Appfigures's written reviews are positive against 100% of Search Ads Manager's.

Appfigures ships an update every 7 months, Search Ads Manager every 5 days. The most recent releases landed on October 14, 2026 and October 9, 2026 respectively.

## The numbers

| Metric | Appfigures | Search Ads Manager |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (383 ratings)](https://appshunter.io/ios/app/appfigures/id962408539/reviews) | **[5.0 (3 ratings)](https://appshunter.io/ios/app/search-ads-manager-analytics/id1526274521/reviews)** |
| Number of ratings | **383** | 3 |
| Positive reviews | 76.8% of reviews | **100.0% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 7 months | **Every 5 days** |
| Monetization | **Free** | Paid |
| Size | 38 MB | 24 MB |
| Requires iOS | **13.0** | 17.4 |
| Devices | iPhone, iPod | **iPhone, iPad, Mac** |
| Age rating | 4+ | 4+ |
| Developer | [Appfigures](https://appshunter.io/developer/883681551) | [Remote Sunrise LTD](https://appshunter.io/developer/619088610) |

## What reviewers say

### Appfigures

[App page](https://appshunter.io/ios/app/appfigures/id962408539)

Monitor app performance, reviews, and revenue from your mobile device. Gain insights into downloads, subscriptions, and ad performance to make informed decisions for your app business.

**Highlights:** Unified dashboard for key metrics, Detailed download and revenue tracking, Subscription and ad revenue monitoring, Read and reply to app reviews, Real-time performance alerts, Customizable widgets

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and efficient
- 👍 Beautiful and intuitive design
- 💡 Excellent analytics and data visualization
- 🔒 Secure and reliable
- 👍 Helpful for app developers

**What reviewers complain about**

- 🐛 Occasional crashes or loading issues
- 🔍 Limited data and features compared to web version
- 💰 Expensive subscription
- 🔧 Lacking some key features like app rankings

**Reported bugs**

- Inconsistent data sync and delays
- Deleted apps still displayed in the list
- Unreliable Android subscription data

**Requested features**

- Custom date range selection
- Improved data freshness and real-time alerts
- Expanded analytics and reporting capabilities
- iPad-optimized version
- Keyword ranking data


### Search Ads Manager

[App page](https://appshunter.io/ios/app/search-ads-manager-analytics/id1526274521)

Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.

**Highlights:** Unified workspace for campaigns, ad groups, and keywords, Bulk editing of budgets, geo-targeting, and status, SKAG builder for single-keyword ad groups, Keyword control center with bulk updating, Campaign creation wizard, Automatic refresh and persistent settings

**Features:** Family Sharing, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium - 1 week | $4.99 | per 7 days |
| Premium - 1 month | $9.99 | per month |
| Premium - 1 year | $19.99 | per year |
| Premium - lifetime | $39.99 | one-time |


## Frequently asked questions

### Is Appfigures free?

Appfigures is free to download, with no in-app purchases.

### Is Search Ads Manager free?

Search Ads Manager is free to download, with in-app purchases available.

### Which has better reviews, Appfigures or Search Ads Manager?

Search Ads Manager is rated higher. Appfigures averages 4.7 out of 5 from 383 ratings, while Search Ads Manager averages 5.0 from 3 ratings.

### Do Appfigures or Search Ads Manager have ads?

Neither Appfigures nor Search Ads Manager shows ads.

### Which is updated more often, Appfigures or Search Ads Manager?

Appfigures ships an update every 7 months, and Search Ads Manager every 5 days. Most recently, Appfigures was updated on October 14, 2026 and Search Ads Manager on October 9, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*