# BetterUp vs Marshall Goldsmith Coaching

The clearest difference is review sentiment: Marshall Goldsmith Coaching at 93% against BetterUp's 42%. Marshall Goldsmith Coaching also leads on rating (4.9 vs 4.5) and iOS requirement (11.0 vs 17.0). BetterUp's advantage is in-app purchases (none vs 2) and update cadence (weekly vs every 3 weeks). On price, ratings volume, ads and monetization model there is nothing between them.

Both are free to download. Marshall Goldsmith Coaching sells 2 in-app purchases, starting at $4.99 per month. BetterUp asks for nothing beyond the download.

Marshall Goldsmith Coaching holds the better App Store score, 4.9 against 4.5. Both are backed by a comparable volume of ratings — 435 and 158 respectively. Written reviews point the same way: 42% of BetterUp's written reviews are positive against 93% of Marshall Goldsmith Coaching's.

BetterUp ships an update weekly, Marshall Goldsmith Coaching every 3 weeks. The most recent releases landed on October 21, 2026 and October 23, 2026 respectively.

## The numbers

| Metric | BetterUp | Marshall Goldsmith Coaching |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (435 ratings)](https://appshunter.io/ios/app/betterup/id963755876/reviews) | **[4.9 (158 ratings)](https://appshunter.io/ios/app/marshall-goldsmith-coaching/id1330722162/reviews)** |
| Number of ratings | **435** | 158 |
| Positive reviews | 42.4% of reviews | **92.9% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Weekly** | Every 3 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 271 MB | 118 MB |
| Requires iOS | 17.0 | **11.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 17+ | +4 |
| Developer | [BetterUp](https://appshunter.io/developer/963755875) | [Oceanhouse Media](https://appshunter.io/developer/309501176) |

## What reviewers say

### BetterUp

[App page](https://appshunter.io/ios/app/betterup/id963755876)

Access personalized coaching and a vast content library for personal and professional development. Improve your career, relationships, resilience, and well-being with expert guidance.

**Highlights:** Personalized coaching experiences, Vast library of growth content, Leadership coach matching, Scientifically proven methods, Develop communication skills, Build resilience, Care for your mind

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👨‍🏫 High-quality coaches and personalized coaching
- 📱 User-friendly app interface and design
- 🎯 Effective goal tracking and accountability features
- 📚 Valuable articles and learning resources
- 🤖 AI tools and insights integration

**What reviewers complain about**

- 🔗 Frequent connectivity and session disconnection issues
- 💸 Expensive pricing relative to perceived value
- 🐛 Multiple app crashes and technical glitches
- 📅 Cumbersome and confusing scheduling interface
- 🔄 Auto-renewal and difficult cancellation process

**Reported bugs**

- Session connectivity drops and join failures
- App crashes on launch (iOS)
- Login loop preventing access to home screen
- Scheduling system incorrectly books unavailable coach times
- Exceeds monthly scheduling limit when rescheduling

**Requested features**

- Dark mode with system-level transitions
- Display all available scheduling dates at once
- Calendar integration for session appointments
- Save articles feature in 'Up Next' carousel
- Notes section for article reflection


### Marshall Goldsmith Coaching

[App page](https://appshunter.io/ios/app/marshall-goldsmith-coaching/id1330722162)

Access personalized leadership and executive coaching tips and reminders from a world-renowned expert. Choose between free weekly content or a daily subscription for enhanced development.

**Highlights:** Personalized leadership tips, Daily/weekly reminders, Executive coaching content, Leadership development resources, Expert insights from Marshall Goldsmith

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Subscription | $4.99 | per month |
| Yearly Subscription | $29.99 | per year |

**What reviewers like**

- 💡 Daily wisdom and inspiration
- 👍 Simple and effective approach
- 🚀 Quick and impactful messages
- ✨ Transformational content
- 🌟 World-class coaching advice

**What reviewers complain about**

- 🔁 Repetitive thoughts
- 🐛 Playback settings not working
- 🐛 App must be visible to play
- ✋ Summary of thoughts ends abruptly

**Reported bugs**

- Playback setting reverts to default
- App does not work with screen off

**Requested features**

- Ability to review previous days recordings
- Option to remove pauses from playback


## Frequently asked questions

### Is BetterUp free?

BetterUp is free to download, with no in-app purchases.

### Is Marshall Goldsmith Coaching free?

Marshall Goldsmith Coaching is free to download, with in-app purchases available.

### Which has better reviews, BetterUp or Marshall Goldsmith Coaching?

Marshall Goldsmith Coaching is rated higher. BetterUp averages 4.5 out of 5 from 435 ratings, while Marshall Goldsmith Coaching averages 4.9 from 158 ratings.

### Do BetterUp or Marshall Goldsmith Coaching have ads?

Neither BetterUp nor Marshall Goldsmith Coaching shows ads.

### Which is updated more often, BetterUp or Marshall Goldsmith Coaching?

BetterUp ships an update weekly, and Marshall Goldsmith Coaching every 3 weeks. Most recently, BetterUp was updated on October 21, 2026 and Marshall Goldsmith Coaching on October 23, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*