# BetterUp vs AffiToday

The clearest difference is rating: BetterUp at 4.5 against AffiToday's 2.0. BetterUp also leads on in-app purchases (none vs 8) and ads (none vs shown). AffiToday's advantage is iOS requirement (14.5 vs 17.0). On price, monetization model and device support there is nothing between them.

Both are free to download. AffiToday sells 8 one-off in-app purchases. BetterUp asks for nothing beyond the download.

BetterUp holds the better App Store score, 4.5 against 2.0. That said, the two scores are not equally well evidenced: BetterUp has 435 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 42% of BetterUp's written reviews are positive against 13% of AffiToday's.

BetterUp ships an update weekly, AffiToday every 3 weeks. The most recent releases landed on September 24, 2026 and September 11, 2026 respectively.

## The numbers

| Metric | BetterUp | AffiToday |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (435 ratings)](https://appshunter.io/ios/app/betterup/id963755876/reviews)** | [2.0 (4 ratings)](https://appshunter.io/ios/app/affitoday-self-coaching-app/id1602194598/reviews) |
| Number of ratings | **435** | 4 |
| Positive reviews | **42.4% of reviews** | 12.5% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | **Weekly** | Every 3 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 275 MB | 80 MB |
| Requires iOS | 17.0 | **14.5** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 17+ | 12+ |
| Developer | [BetterUp](https://appshunter.io/developer/963755875) | [Shamil Kuramshin](https://appshunter.io/developer/1602194600) |

## What reviewers say

### BetterUp

[App page](https://appshunter.io/ios/app/betterup/id963755876)

Access personalized coaching and a vast content library for personal and professional development. Improve your career, relationships, resilience, and well-being with expert guidance.

**Highlights:** Personalized coaching experiences, Vast library of growth content, Leadership coach matching, Scientifically proven methods, Develop communication skills, Build resilience, Care for your mind

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👨‍🏫 High-quality coaches and personalized coaching
- 📱 User-friendly app interface and design
- 🎯 Effective goal tracking and accountability features
- 📚 Valuable articles and learning resources
- 🤖 AI tools and insights integration

**What reviewers complain about**

- 🔗 Frequent connectivity and session disconnection issues
- 💸 Expensive pricing relative to perceived value
- 🐛 Multiple app crashes and technical glitches
- 📅 Cumbersome and confusing scheduling interface
- 🔄 Auto-renewal and difficult cancellation process

**Reported bugs**

- Session connectivity drops and join failures
- App crashes on launch (iOS)
- Login loop preventing access to home screen
- Scheduling system incorrectly books unavailable coach times
- Exceeds monthly scheduling limit when rescheduling

**Requested features**

- Dark mode with system-level transitions
- Display all available scheduling dates at once
- Calendar integration for session appointments
- Save articles feature in 'Up Next' carousel
- Notes section for article reflection


### AffiToday

[App page](https://appshunter.io/ios/app/affitoday-self-coaching-app/id1602194598)

This app offers science-based coaching for personal and professional development. It provides capsule courses to enhance skills, build confidence, and achieve career goals through personalized recommendations and expert guidance.

**Highlights:** Virtual career coach, Personalized capsule courses, Skill development library, Personality enhancement tools, Progress tracking, Expert-created materials

**Features:** macOS Compatibility

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Курс Уровень 1 | $0.99 | one-time |
| Курс Уровень 2 | $1.99 | one-time |
| Курс Уровень 4 | $3.99 | one-time |
| Курс Уровень 5 | $4.99 | one-time |
| Курс Уровень 8 | $7.99 | one-time |
| Курс Уровень 11 | $10.99 | one-time |
| Курс Уровень 14 | $13.99 | one-time |
| Курс Уровень 22 | $21.99 | one-time |


## Frequently asked questions

### Is BetterUp free?

BetterUp is free to download, with no in-app purchases.

### Is AffiToday free?

AffiToday is free to download, with in-app purchases available.

### Which has better reviews, BetterUp or AffiToday?

BetterUp is rated higher. BetterUp averages 4.5 out of 5 from 435 ratings, while AffiToday averages 2.0 from 4 ratings.

### Do BetterUp or AffiToday have ads?

AffiToday shows ads; BetterUp does not.

### Which is updated more often, BetterUp or AffiToday?

BetterUp ships an update weekly, and AffiToday every 3 weeks. Most recently, BetterUp was updated on September 24, 2026 and AffiToday on September 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*