# Follow Up Boss vs HighLevel

The clearest difference is review sentiment: Follow Up Boss at 71% against HighLevel's 25%. HighLevel's advantage is monetization model (free vs freemium) and rating (4.5 vs 4.3). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

HighLevel holds the better App Store score, 4.5 against 4.3. That said, the two scores are not equally well evidenced: HighLevel has 3.7K ratings behind it against 395, so its average is the more settled of the two. Written reviews complicate that: 71% of Follow Up Boss's written reviews are positive against 25% of HighLevel's, so the app with the better star average is not the one people write more warmly about.

Follow Up Boss ships an update fortnightly, HighLevel every 2 weeks. Both last shipped on November 6, 2026.

## The numbers

| Metric | Follow Up Boss | HighLevel |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (395 ratings)](https://appshunter.io/ios/app/follow-up-boss/id966131499/reviews) | **[4.5 (3.7K ratings)](https://appshunter.io/ios/app/highlevel/id1425004076/reviews)** |
| Number of ratings | 395 | **3.7K** |
| Positive reviews | **70.5% of reviews** | 24.5% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | **Every 2 weeks** |
| Monetization | Freemium | **Free** |
| Size | 203 MB | 407 MB |
| Requires iOS | 17.0 | **16.6** |
| Devices | iPhone | **iPhone, iPad** |
| Age rating | +4 | 17+ |
| Developer | [Zillow.com](https://appshunter.io/developer/310738698) | [Synclio](https://appshunter.io/developer/503937807) |

## What reviewers say

### Follow Up Boss

[App page](https://appshunter.io/ios/app/follow-up-boss/id966131499)

This real estate CRM streamlines lead management and follow-up for sales teams. It automatically distributes leads from over 200 sources and provides mobile access to contacts, calendars, and deals. The app facilitates communication, task management, and lead assignment to enhance agent productivity.

**Highlights:** Automatic lead distribution, Lead follow-up automation, Contact and calendar access, In-app calling and texting, Agent lead assignment, Action plan initiation, Email template usage

**Features:** Siri integration, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Great CRM for real estate agents
- 👍 User-friendly interface
- 🚀 Efficient for managing leads and contacts
- 👍 Helpful mobile app
- 💡 Continuously improving with new features

**What reviewers complain about**

- 🐛 Bugs and glitches in the mobile app
- 📱 Lacking functionality compared to desktop version
- 📱 Not optimized for iPad use
- 🔒 Security concerns with Zillow integration

**Reported bugs**

- Frequent crashes and connectivity issues in low coverage areas
- Inability to log calls/texts made outside the app
- Inconsistent behavior when merging contacts
- Orientation lock on iPad causing usability issues

**Requested features**

- Add task management functionality to mobile app
- Improve iPad compatibility and optimize for larger screens
- Enhance text/email templates and group messaging capabilities
- Integrate more desktop features into the mobile app


### HighLevel

[App page](https://appshunter.io/ios/app/highlevel/id1425004076)

This all-in-one platform helps agencies and marketers capture leads, automate communication, and manage sales. It provides tools for creating landing pages, websites, and managing appointments, all within a single interface.

**Highlights:** Lead capture via landing pages, forms, and surveys, Automated messaging (SMS, email, FB Messenger, voicemail), Appointment scheduling and calendar management, Website and landing page builder, Payment collection tools, Analytics and tracking

**Features:** Apple Wallet

**In-app purchases:** none

**What reviewers like**

- 🚀 Fundamentally changed everything
- 🚀 Excellent software
- 🚀 Great app
- 🚀 Amazing software
- 🚀 Comprehensive and simple to use

**What reviewers complain about**

- 🐛 Extremely glitchy. Can't handle volume.
- 🐛 Not reliable
- 🐛 Doesn't work consistently
- 🐛 Inconsistent
- 🐛 Bad just bad

**Reported bugs**

- Login screen freezes
- Incompatible with older devices
- Notifications and messages not loading
- Can't create account
- App crashes mid call

**Requested features**

- Dark mode option
- Advanced analytics dashboard
- Ability to cc/bcc on new emails
- Ability to forward previously sent emails
- Improve email tech and notifications


## Frequently asked questions

### Is Follow Up Boss free?

Follow Up Boss is free to download, with no in-app purchases.

### Is HighLevel free?

HighLevel is free to download, with no in-app purchases.

### Which has better reviews, Follow Up Boss or HighLevel?

HighLevel is rated higher. Follow Up Boss averages 4.3 out of 5 from 395 ratings, while HighLevel averages 4.5 from 3.7K ratings.

### Do Follow Up Boss or HighLevel have ads?

Neither Follow Up Boss nor HighLevel shows ads.

### Which is updated more often, Follow Up Boss or HighLevel?

Follow Up Boss ships an update fortnightly, and HighLevel every 2 weeks. Most recently, Follow Up Boss was updated on November 6, 2026 and HighLevel on November 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*