# ETMall東森購物 vs 衣芙

The clearest difference is review sentiment: 衣芙 at 96% against ETMall東森購物's 35%. 衣芙 also leads on rating (5.0 vs 3.7) and iOS requirement (13.0 vs 15.6). ETMall東森購物's advantage is ads (none vs shown) and ratings volume (11 vs 1). On price, update cadence, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

衣芙 holds the better App Store score, 5.0 against 3.7. That said, the two scores are not equally well evidenced: ETMall東森購物 has 11 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 35% of ETMall東森購物's written reviews are positive against 96% of 衣芙's.

ETMall東森購物 ships an update fortnightly, 衣芙 every 2 weeks. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.

## The numbers

| Metric | ETMall東森購物 | 衣芙 |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.7 (11 ratings)](https://appshunter.io/ios/app/etmall/id974433138/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/id1156791229/reviews)** |
| Number of ratings | **11** | 1 |
| Positive reviews | 34.5% of reviews | **96.0% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Fortnightly** | Every 2 weeks |
| Monetization | Free | — |
| Size | 80 MB | 61 MB |
| Requires iOS | 15.6 | **13.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 17+ | 4+ |
| Developer | [Eastern Home Shopping & Leisure Co., LTD.](https://appshunter.io/developer/478824885) | [ChenDerMei International Limited](https://appshunter.io/developer/1466046244) |

## What reviewers say

### ETMall東森購物

[App page](https://appshunter.io/ios/app/etmall/id974433138)

Shop a wide variety of products from popular brands with this convenient mobile shopping platform. Browse items, watch live TV shopping channels, and access exclusive deals and discounts.

**Highlights:** Browse hundreds of brands, Watch live TV shopping channels, Access exclusive deals and discounts, Cloud price comparison, Personalized ET coins redemption, Product database search

**In-app purchases:** none


### 衣芙

[App page](https://appshunter.io/ios/app/id1156791229)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is ETMall東森購物 free?

ETMall東森購物 is free to download, with no in-app purchases.

### Is 衣芙 free?

衣芙 is free to download, with no in-app purchases.

### Which has better reviews, ETMall東森購物 or 衣芙?

衣芙 is rated higher. ETMall東森購物 averages 3.7 out of 5 from 11 ratings, while 衣芙 averages 5.0 from 1 ratings.

### Do ETMall東森購物 or 衣芙 have ads?

衣芙 shows ads; ETMall東森購物 does not.

### Which is updated more often, ETMall東森購物 or 衣芙?

ETMall東森購物 ships an update fortnightly, and 衣芙 every 2 weeks. Most recently, ETMall東森購物 was updated on November 6, 2026 and 衣芙 on November 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*