# ONWARD vs YAMADAYA

The clearest difference is review sentiment: ONWARD at 42% against YAMADAYA's 0%. ONWARD also leads on update cadence (weekly vs every 7 months). YAMADAYA's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ONWARD ships an update weekly, YAMADAYA every 7 months. Both last shipped on November 6, 2026.

## The numbers

| Metric | ONWARD | YAMADAYA |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | **41.7% of reviews** | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Every 7 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 160 MB | 18 MB |
| Requires iOS | 16.0 | **15.6** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [ONWARD KASHIYAMA CO., LTD.](https://appshunter.io/developer/976488869) | [株式会社ヤマダヤ](https://appshunter.io/developer/1102726500) |

## What reviewers say

### ONWARD

[App page](https://appshunter.io/ios/app/onward/id976488870)

This app enhances your shopping experience for popular brands, offering seamless integration between online and in-store purchases. Discover new items, manage your membership, and receive personalized recommendations. It provides a convenient way to browse, compare, and buy fashion.

**Highlights:** Cardless membership and points management, Customizable home screen, Multi-faceted product and content search, Personalized outfit recommendations, Unified favorites management, Push notifications for updates, Barcode scanning for product details

**Features:** Vision Pro support

**In-app purchases:** none


### YAMADAYA

[App page](https://appshunter.io/ios/app/yamadaya/id1102726501)

This app serves as a digital membership card for select stores, allowing you to access points, purchase history, and coupons. You can also scan product tags to view items online and find your favorite stores and brands.

**Highlights:** Digital membership card, Point balance and history, Purchase history, Coupons, Product tag scanning, Store locator, Favorite brand/store registration

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is ONWARD free?

ONWARD is free to download, with no in-app purchases.

### Is YAMADAYA free?

YAMADAYA is free to download, with no in-app purchases.

### Do ONWARD or YAMADAYA have ads?

ONWARD shows ads; YAMADAYA does not.

### Which is updated more often, ONWARD or YAMADAYA?

ONWARD ships an update weekly, and YAMADAYA every 7 months. Most recently, ONWARD was updated on November 6, 2026 and YAMADAYA on November 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*