# ONWARD vs 生活の木

The clearest difference is ads: 生活の木 at none against ONWARD's shown. 生活の木 also leads on review sentiment (64% vs 42%) and monetization model (free vs ad-supported). ONWARD's advantage is update cadence (weekly vs monthly). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ONWARD ships an update weekly, 生活の木 monthly. The most recent releases landed on October 29, 2026 and October 6, 2026 respectively.

## The numbers

| Metric | ONWARD | 生活の木 |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (3 ratings)](https://appshunter.io/ios/app/id1578652413/reviews)** |
| Number of ratings | — | **3** |
| Positive reviews | 41.7% of reviews | **64.0% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Weekly** | Monthly |
| Monetization | Ad-supported | **Free** |
| Size | 158 MB | 26 MB |
| Requires iOS | **16.0** | 16.1.1 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [ONWARD KASHIYAMA CO., LTD.](https://appshunter.io/developer/976488869) | [TREE OF LIFE Co.,Ltd.](https://appshunter.io/developer/1578652415) |

## What reviewers say

### ONWARD

[App page](https://appshunter.io/ios/app/onward/id976488870)

This app enhances your shopping experience for popular ONWARD brands. Browse items, manage your membership, and discover personalized style recommendations. Connect seamlessly between stores and online for convenient purchasing.

**Highlights:** Cardless membership and points management, Customizable home screen, Multi-faceted product search, Personalized style recommendations, Favorite item management with size comparison, Push notifications for updates and order status, Barcode scanning for product details

**Features:** Vision Pro support

**In-app purchases:** none


### 生活の木

[App page](https://appshunter.io/ios/app/id1578652413)

Discover a more natural lifestyle with this app. Shop online, manage loyalty points, and access exclusive content like herb and aroma guides. Find nearby stores and enjoy personalized scent recommendations.

**Highlights:** Online shopping for natural products, Loyalty program with points and rewards, Exclusive content: herb and aroma guides, Aroma scent recommendation tool, Store locator for physical shops, Campaigns and app-exclusive coupons

**In-app purchases:** none


## Frequently asked questions

### Is ONWARD free?

ONWARD is free to download, with no in-app purchases.

### Is 生活の木 free?

生活の木 is free to download, with no in-app purchases.

### Do ONWARD or 生活の木 have ads?

ONWARD shows ads; 生活の木 does not.

### Which is updated more often, ONWARD or 生活の木?

ONWARD ships an update weekly, and 生活の木 monthly. Most recently, ONWARD was updated on October 29, 2026 and 生活の木 on October 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*