# Sainsbury's SmartShop vs Which?

The clearest difference is in-app purchases: Sainsbury's SmartShop at none against Which?'s 2. Sainsbury's SmartShop also leads on rating (4.8 vs 4.5) and ratings volume (378 vs 42). Which?'s advantage is update cadence (weekly vs monthly) and review sentiment (35% vs 18%). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Which? sells 2 in-app purchases, starting at $4.49 per month. Sainsbury's SmartShop asks for nothing beyond the download.

Sainsbury's SmartShop holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Sainsbury's SmartShop has 378 ratings behind it against 42, so its average is the more settled of the two. Written reviews complicate that: 18% of Sainsbury's SmartShop's written reviews are positive against 35% of Which?'s, so the app with the better star average is not the one people write more warmly about.

Sainsbury's SmartShop ships an update monthly, Which? weekly. Both last shipped on October 26, 2026.

## The numbers

| Metric | Sainsbury's SmartShop | Which? |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.8 (378 ratings)](https://appshunter.io/ios/app/sainsburys-smartshop/id976551005/reviews)** | [4.5 (42 ratings)](https://appshunter.io/ios/app/which/id1082710781/reviews) |
| Number of ratings | **378** | 42 |
| Positive reviews | 17.7% of reviews | **35.1% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Monthly | **Weekly** |
| Monetization | **Free** | Freemium |
| Size | 34 MB | 85 MB |
| Requires iOS | **15.0** | 15.6 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Sainsbury's](https://appshunter.io/developer/976550044) | [Which? Limited](https://appshunter.io/developer/490633171) |

## What reviewers say

### Sainsbury's SmartShop

[App page](https://appshunter.io/ios/app/sainsburys-smartshop/id976551005)

Scan and bag groceries as you shop, keeping track of your total cost. Earn Nectar points and save offers. Pay quickly at dedicated checkouts or with Apple Pay.

**Highlights:** Scan items as you shop, Bag items as you go, Track running total, Save offers, Earn Nectar points, Fast checkout, Apple Pay integration

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient and easy to use
- 🚀 Quick scanning and checkout process
- 💰 Applies Nectar discounts automatically
- 📱 Integrates well with Nectar app

**What reviewers complain about**

- 🐛 Frequent connectivity issues and app crashes
- ⚠️ Unreliable scanning and item recognition
- 🕰️ Longer checkout process due to random checks
- 🔒 Concerns about security and potential for overcharging

**Reported bugs**

- App fails to recognize Nectar card and account
- Inconsistent scanning performance across devices
- Basket issues like duplicate items and missing items
- Checkout process not working in some stores

**Requested features**

- Allow payment with gift cards and Nectar points
- Improve integration between shopping list and basket
- Add option to permanently skip onboarding instructions
- Provide in-app receipts and transaction history


### Which?

[App page](https://appshunter.io/ios/app/which/id1082710781)

This app provides expert reviews and price comparisons for thousands of products and services to help UK consumers shop smarter. Access digital magazine issues with full membership for the latest consumer advice and news, all available offline.

**Highlights:** Expert product and service reviews, Price comparison and availability checks, Product specification and test result comparison, Customer ratings and expert verdicts, Digital issues of Which? Magazine, Offline access to reviews and magazines

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Which? Reviews | $4.49 | per month |
| Reviews Plus (discontinued) | $5.49 | per month |

**What reviewers like**

- 👍 Trusted, independent consumer reviews and testing
- 💰 Saves money on purchasing decisions
- 🔍 Comprehensive product comparison information
- 📱 Convenient access to reviews on-the-go
- 📚 Extensive coverage of consumer products

**What reviewers complain about**

- 🐢 App extremely slow and laggy
- 🔐 Constant forced re-login issues
- 🐛 Frequent blank page errors
- ❌ Poor search functionality
- 🧭 Inconsistent and confusing navigation

**Reported bugs**

- App hangs on login screen
- Blank white pages when loading articles
- Login loop - constantly asks to re-authenticate
- Search returns no results or incomplete results
- Back button unresponsive or overly laggy

**Requested features**

- Dark mode for app interface
- Remember login credentials/autofill support
- Persistent session management
- Advanced filtering and sorting options
- Ability to compare more than two products


## Frequently asked questions

### Is Sainsbury's SmartShop free?

Sainsbury's SmartShop is free to download, with no in-app purchases.

### Is Which? free?

Which? is free to download, with in-app purchases available.

### Which has better reviews, Sainsbury's SmartShop or Which??

Sainsbury's SmartShop is rated higher. Sainsbury's SmartShop averages 4.8 out of 5 from 378 ratings, while Which? averages 4.5 from 42 ratings.

### Do Sainsbury's SmartShop or Which? have ads?

Neither Sainsbury's SmartShop nor Which? shows ads.

### Which is updated more often, Sainsbury's SmartShop or Which??

Sainsbury's SmartShop ships an update monthly, and Which? weekly. Most recently, Sainsbury's SmartShop was updated on October 26, 2026 and Which? on October 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*