# INSEAD Knowledge vs Ad Age

INSEAD Knowledge and Ad Age both sit at 4.7 stars, but that hides the real split: 100% of INSEAD Knowledge's written reviews are positive against 30% of Ad Age's. INSEAD Knowledge also leads on monetization model (free vs freemium) and update cadence (every 4 months vs every 8 months). Ad Age's advantage is ratings volume (328 vs 35). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.7 for INSEAD Knowledge against 4.8 for Ad Age. That said, the two scores are not equally well evidenced: Ad Age has 328 ratings behind it against 35, so its average is the more settled of the two. Written reviews are what separate them: 100% of INSEAD Knowledge's written reviews are positive against 30% of Ad Age's.

INSEAD Knowledge ships an update every 4 months, Ad Age every 8 months. The most recent releases landed on July 31, 2026 and September 9, 2026 respectively.

## The numbers

| Metric | INSEAD Knowledge | Ad Age |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (35 ratings)](https://appshunter.io/ios/app/insead-knowledge/id977206378/reviews) | **[4.8 (328 ratings)](https://appshunter.io/ios/app/ad-age/id1537790720/reviews)** |
| Number of ratings | 35 | **328** |
| Positive reviews | **100.0% of reviews** | 30.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 4 months** | Every 8 months |
| Monetization | **Free** | Freemium |
| Size | 15 MB | 124 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 12+ |
| Developer | [INSEAD](https://appshunter.io/developer/435189042) | [Crain Communications, Inc.](https://appshunter.io/developer/563390291) |

## What reviewers say

### INSEAD Knowledge

[App page](https://appshunter.io/ios/app/insead-knowledge/id977206378)

Access expert business insights and management research from a leading global business school. Explore articles, podcasts, and videos on diverse topics like leadership, strategy, and finance. Save content for later and enjoy offline access for convenient learning.

**Highlights:** Expert business articles, Podcasts and videos, Leadership and strategy content, Save articles for later, Offline content access, Notifications for new content

**Features:** macOS Compatibility

**In-app purchases:** none


### Ad Age

[App page](https://appshunter.io/ios/app/ad-age/id1537790720)

Stay informed with breaking news, in-depth analysis, and insights on marketing, advertising, media, and creative trends. Receive real-time alerts to keep you ahead of industry changes. Access limited content for free, with subscription options for full features.

**Highlights:** Breaking news alerts, In-depth analysis, Industry insights, Creative work showcases, Podcasts and videos, Exclusive data reports

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is INSEAD Knowledge free?

INSEAD Knowledge is free to download, with no in-app purchases.

### Is Ad Age free?

Ad Age is free to download, with no in-app purchases.

### Which has better reviews, INSEAD Knowledge or Ad Age?

Ad Age is rated higher. INSEAD Knowledge averages 4.7 out of 5 from 35 ratings, while Ad Age averages 4.8 from 328 ratings.

### Do INSEAD Knowledge or Ad Age have ads?

Neither INSEAD Knowledge nor Ad Age shows ads.

### Which is updated more often, INSEAD Knowledge or Ad Age?

INSEAD Knowledge ships an update every 4 months, and Ad Age every 8 months. Most recently, INSEAD Knowledge was updated on July 31, 2026 and Ad Age on September 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*