# The Customer Factor vs Properly Visual Checklists

The clearest difference is ads: The Customer Factor at none against Properly Visual Checklists's shown. The Customer Factor also leads on monetization model (free vs free with in-app purchases) and update cadence (every 3 weeks vs every 6 weeks). Properly Visual Checklists's advantage is rating (3.7 vs 3.5) and review sentiment (61% vs 48%). On price, ratings volume, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Properly Visual Checklists holds the better App Store score, 3.7 against 3.5. Both are backed by a comparable volume of ratings — 71 and 91 respectively. Written reviews point the same way: 48% of The Customer Factor's written reviews are positive against 61% of Properly Visual Checklists's.

The Customer Factor ships an update every 3 weeks, Properly Visual Checklists every 6 weeks. The most recent releases landed on September 19, 2026 and July 23, 2026 respectively.

## The numbers

| Metric | The Customer Factor | Properly Visual Checklists |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.5 (71 ratings)](https://appshunter.io/ios/app/the-customer-factor/id985149081/reviews) | **[3.7 (91 ratings)](https://appshunter.io/ios/app/properly-visual-checklists/id1032619209/reviews)** |
| Number of ratings | 71 | **91** |
| Positive reviews | 48.5% of reviews | **60.7% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Every 3 weeks** | Every 6 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Size | 107 MB | 95 MB |
| Requires iOS | 15.0 | **13.1** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [The Customer Factor LLC](https://appshunter.io/developer/985149080) | [Properly Inc](https://appshunter.io/developer/960131466) |

## What reviewers say

### The Customer Factor

[App page](https://appshunter.io/ios/app/the-customer-factor/id985149081)

Manage appointments, estimates, and invoices with ease. Navigate between jobs using integrated map services. Capture signatures, photos, and process payments directly within the app.

**Highlights:** Appointment scheduling and editing, Integrated map navigation, Estimate and invoice creation, Signature capture, Photo upload and capture, Credit card processing, Time tracking and clock in/out

**Features:** Vision Pro support

**In-app purchases:** none


### Properly Visual Checklists

[App page](https://appshunter.io/ios/app/properly-visual-checklists/id1032619209)

Streamline vacation rental turnovers with visual checklists and automated scheduling.  Communicate cleaning instructions clearly with photo-based guides and get real-time updates. Find trusted local cleaners when needed.

**Highlights:** Visual cleaning checklists with photos, Automated scheduling from booking calendars, Photo and damage reporting from cleaners, Multi-language support for instructions, Find and hire community cleaners, Real-time job status notifications

**Features:** macOS Compatibility, Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is The Customer Factor free?

The Customer Factor is free to download, with no in-app purchases.

### Is Properly Visual Checklists free?

Properly Visual Checklists is free to download, with no in-app purchases.

### Which has better reviews, The Customer Factor or Properly Visual Checklists?

Properly Visual Checklists is rated higher. The Customer Factor averages 3.5 out of 5 from 71 ratings, while Properly Visual Checklists averages 3.7 from 91 ratings.

### Do The Customer Factor or Properly Visual Checklists have ads?

Properly Visual Checklists shows ads; The Customer Factor does not.

### Which is updated more often, The Customer Factor or Properly Visual Checklists?

The Customer Factor ships an update every 3 weeks, and Properly Visual Checklists every 6 weeks. Most recently, The Customer Factor was updated on September 19, 2026 and Properly Visual Checklists on July 23, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*