# The Customer Factor vs Markate

The clearest difference is rating: Markate at 4.1 against The Customer Factor's 3.5. The Customer Factor's advantage is monetization model (free vs free with in-app purchases). On price, review sentiment, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Markate holds the better App Store score, 4.1 against 3.5. Both are backed by a comparable volume of ratings — 71 and 165 respectively. Written reviews point the same way: 48% of The Customer Factor's written reviews are positive against 54% of Markate's.

The Customer Factor ships an update every 3 weeks, Markate every 4 weeks. The most recent releases landed on September 19, 2026 and August 25, 2026 respectively.

## The numbers

| Metric | The Customer Factor | Markate |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.5 (71 ratings)](https://appshunter.io/ios/app/the-customer-factor/id985149081/reviews) | **[4.1 (165 ratings)](https://appshunter.io/ios/app/markate-service-ops-platform/id1154246059/reviews)** |
| Number of ratings | 71 | **165** |
| Positive reviews | 48.5% of reviews | **53.6% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 4 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Size | 107 MB | 138 MB |
| Requires iOS | **15.0** | 15.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [The Customer Factor LLC](https://appshunter.io/developer/985149080) | [MARKATE,INC](https://appshunter.io/developer/1154245147) |

## What reviewers say

### The Customer Factor

[App page](https://appshunter.io/ios/app/the-customer-factor/id985149081)

Manage appointments, estimates, and invoices with ease. Navigate between jobs using integrated map services. Capture signatures, photos, and process payments directly within the app.

**Highlights:** Appointment scheduling and editing, Integrated map navigation, Estimate and invoice creation, Signature capture, Photo upload and capture, Credit card processing, Time tracking and clock in/out

**Features:** Vision Pro support

**In-app purchases:** none


### Markate

[App page](https://appshunter.io/ios/app/markate-service-ops-platform/id1154246059)

This platform streamlines service business operations, managing everything from customer leads and scheduling to invoicing and payments. It offers tools for CRM, dispatch, field tracking, and financial management, all accessible from mobile or desktop.

**Highlights:** Customer relationship management, Job scheduling and dispatch, Estimate and invoice creation, Field technician tracking, Payment processing, Marketing automation

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 💰 Affordable for small businesses
- 👍 Streamlines business operations
- 🚀 Efficient for estimates and invoicing
- 🌟 Good customer service representatives
- ✅ Consolidates multiple platforms

**What reviewers complain about**

- 🐛 Super glitchy app
- 🐛 Choppy and difficult to use
- 🐛 Too many bugs
- 🐛 App is trash after update
- 🐛 Can't upload photos after update

**Reported bugs**

- Bug that doesn’t let me give estimates
- Doesn’t always save estimates
- Typing multiple lines in mobile app doesn’t follow cursor
- New update is trash
- Can’t upload multiple pictures at once without it failing

**Requested features**

- Allow customers to view addresses and phone numbers on estimates tab
- Reduce steps to create estimate, schedule, invoice, and send receipt
- Allow tapping on number to call customer
- Allow tapping on address to go to maps
- Fix photo upload issues


## Frequently asked questions

### Is The Customer Factor free?

The Customer Factor is free to download, with no in-app purchases.

### Is Markate free?

Markate is free to download, with no in-app purchases.

### Which has better reviews, The Customer Factor or Markate?

Markate is rated higher. The Customer Factor averages 3.5 out of 5 from 71 ratings, while Markate averages 4.1 from 165 ratings.

### Do The Customer Factor or Markate have ads?

Neither The Customer Factor nor Markate shows ads.

### Which is updated more often, The Customer Factor or Markate?

The Customer Factor ships an update every 3 weeks, and Markate every 4 weeks. Most recently, The Customer Factor was updated on September 19, 2026 and Markate on August 25, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*