# Ultimo Go+ vs Brady Express Labels

The clearest difference is review sentiment: Brady Express Labels at 63% against Ultimo Go+'s 20%. Brady Express Labels also leads on ratings volume (423 vs 3). Ultimo Go+'s advantage is rating (5.0 vs 4.3) and monetization model (free vs free with in-app purchases). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Ultimo Go+ holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Brady Express Labels has 423 ratings behind it against 3, so its average is the more settled of the two. Written reviews complicate that: 20% of Ultimo Go+'s written reviews are positive against 63% of Brady Express Labels's, so the app with the better star average is not the one people write more warmly about.

Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on September 29, 2026 and October 21, 2026 respectively.

## The numbers

| Metric | Ultimo Go+ | Brady Express Labels |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (3 ratings)](https://appshunter.io/ios/app/ultimo-go-plus/id991748989/reviews)** | [4.3 (423 ratings)](https://appshunter.io/ios/app/brady-express-labels/id1428966237/reviews) |
| Number of ratings | 3 | **423** |
| Positive reviews | 20.0% of reviews | **62.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | Every 2 months |
| Monetization | **Free** | Free with in-app purchases |
| Size | 87 MB | 313 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [IFS Ultimo B.V.](https://appshunter.io/developer/991748988) | [Brady Corporation](https://appshunter.io/developer/487635364) |

## What reviewers say

### Ultimo Go+

[App page](https://appshunter.io/ios/app/ultimo-go-plus/id991748989)

Access all relevant site data and process activities, inspections, and reports directly from your device. Stay connected with contacts and consult equipment, inventory, and contract information, even when offline. Features include scanning, GPS, and camera integration for enhanced on-site work.

**Highlights:** Process activities and inspections, Report new activities, View activities by priority, Consult equipment and inventory data, Offline access, Camera and scanning integration, GPS integration

**Features:** Vision Pro support

**In-app purchases:** none


### Brady Express Labels

[App page](https://appshunter.io/ios/app/brady-express-labels/id1428966237)

Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.

**Highlights:** Label design and printing from phone, 11 label design guides, 34 barcode symbologies, 85 fonts and 34 languages, Over 1,500 symbols, Import data from spreadsheets, Voice-to-text and photo-to-text

**In-app purchases:** none

**What reviewers like**

- 🚀 Awesome printer
- 👍 Easy to use
- 🔋 Long-lasting battery
- 💡 Versatile label creation
- 🚀 Intuitive app interface

**What reviewers complain about**

- 🐛 App crashes on startup
- 🐛 Bluetooth connection issues
- 🐛 Orientation issues when printing
- 🐛 Cartridge issues (false empty)
- 🐛 Difficult text editing

**Reported bugs**

- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)

**Requested features**

- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines


## Frequently asked questions

### Is Ultimo Go+ free?

Ultimo Go+ is free to download, with no in-app purchases.

### Is Brady Express Labels free?

Brady Express Labels is free to download, with no in-app purchases.

### Which has better reviews, Ultimo Go+ or Brady Express Labels?

Ultimo Go+ is rated higher. Ultimo Go+ averages 5.0 out of 5 from 3 ratings, while Brady Express Labels averages 4.3 from 423 ratings.

### Do Ultimo Go+ or Brady Express Labels have ads?

Neither Ultimo Go+ nor Brady Express Labels shows ads.

### Which is updated more often, Ultimo Go+ or Brady Express Labels?

Ultimo Go+ ships an update every 2 months, and Brady Express Labels every 2 months. Most recently, Ultimo Go+ was updated on September 29, 2026 and Brady Express Labels on October 21, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*