# Lilly Pulitzer vs The Willow Tree

The clearest difference is monetization model: The Willow Tree at free against Lilly Pulitzer's free with in-app purchases. The Willow Tree also leads on review sentiment (85% vs 63%) and device support (3 vs 1). Lilly Pulitzer's advantage is ratings volume (29K vs 1K) and update cadence (every 10 days vs monthly). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Lilly Pulitzer against 4.9 for The Willow Tree. That said, the two scores are not equally well evidenced: Lilly Pulitzer has 29K ratings behind it against 1K, so its average is the more settled of the two. Written reviews are what separate them: 63% of Lilly Pulitzer's written reviews are positive against 85% of The Willow Tree's.

Lilly Pulitzer ships an update every 10 days, The Willow Tree monthly. The most recent releases landed on October 27, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Lilly Pulitzer | The Willow Tree |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (29K ratings)](https://appshunter.io/ios/app/lilly-pulitzer/id992491395/reviews)** | [4.9 (1K ratings)](https://appshunter.io/ios/app/the-willow-tree/id1515443833/reviews) |
| Number of ratings | **29K** | 1K |
| Positive reviews | 63.4% of reviews | **85.2% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 10 days** | Monthly |
| Monetization | Free with in-app purchases | **Free** |
| Size | 102 MB | 60 MB |
| Requires iOS | 17.0 | **15.1** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 9+ |
| Developer | [Sugartown Worldwide LLC](https://appshunter.io/developer/488731374) | [The Willow Tree Boutique](https://appshunter.io/developer/1515443832) |

## What reviewers say

### Lilly Pulitzer

[App page](https://appshunter.io/ios/app/lilly-pulitzer/id992491395)

Shop resort and beachwear for women with this app. Discover hand-painted prints, join a loyalty program for exclusive benefits, and reserve items to try in-store. Enjoy fast delivery options, wishlists, and seamless checkout.

**Highlights:** Shop resort and beachwear, Loyalty program with rewards, Reserve items to try in-store, Fast delivery and store pickup, Create and share wishlists, Back-in-stock notifications, Custom keyboard artwork

**Features:** macOS Compatibility, iMessage stickers, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💖 Cute and stylish products
- ✨ Beautiful prints and colors
- 🛍️ Easy online shopping experience
- 🤩 Loyal and enthusiastic customer base

**What reviewers complain about**

- 🐛 Buggy and glitchy app
- 🤯 Frustrating checkout and login issues
- 🕰️ Slow and unresponsive website
- 🤔 Inconsistent customer service

**Reported bugs**

- Repeated sign-in issues
- Disappearing wishlist items
- Incorrect inventory and pricing information
- Checkout process freezes and crashes

**Requested features**

- Improved app stability and performance
- More user-friendly checkout process
- Ability to save items in wishlist
- Enhanced search and filtering options


### The Willow Tree

[App page](https://appshunter.io/ios/app/the-willow-tree/id1515443833)

Shop the latest arrivals and promotions from a boutique directly from your iOS device. Easily place orders, manage waitlisted items, and receive notifications for fulfillment and shipping.

**Highlights:** Browse recent arrivals and promotions, Easy ordering and checkout, Waitlist items, Purchase back-in-stock items, Email notifications for orders

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Excellent quality of products
- 🚀 Fast shipping
- 💕 Exceptional customer service
- 🛒 Convenient shopping experience
- 🌟 Impressive product selection

**What reviewers complain about**

- 🐛 Issues with returns and credits
- 🤔 Concerns about product durability

**Reported bugs**

- Shipping label issues leading to delayed or lost deliveries

**Requested features**

- Improved return and credit policies
- Enhanced product quality assurance


## Frequently asked questions

### Is Lilly Pulitzer free?

Lilly Pulitzer is free to download, with no in-app purchases.

### Is The Willow Tree free?

The Willow Tree is free to download, with no in-app purchases.

### Which has better reviews, Lilly Pulitzer or The Willow Tree?

Lilly Pulitzer is rated higher. Lilly Pulitzer averages 4.9 out of 5 from 29K ratings, while The Willow Tree averages 4.9 from 1K ratings.

### Do Lilly Pulitzer or The Willow Tree have ads?

Neither Lilly Pulitzer nor The Willow Tree shows ads.

### Which is updated more often, Lilly Pulitzer or The Willow Tree?

Lilly Pulitzer ships an update every 10 days, and The Willow Tree monthly. Most recently, Lilly Pulitzer was updated on October 27, 2026 and The Willow Tree on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*