The Apple App Store is the official digital marketplace for iOS applications where users can discover, download, and install a wide variety of apps for their iPhone, iPad, and other Apple devices. Let's explore the current state of the App Store ecosystem.
As of March 2025, there are 1.2M apps available on the Apple App Store. Out of these, 74K are paid applications, representing 5.9% of the total apps. The average rating across all apps is 2.0 stars, indicating the overall quality of apps in the store.
1.2M
74K
5.9% of total
2.0
In the past month, the App Store welcomed 14K new applications, with 2.3Kof those launching in just the last week. Currently, there are 707 apps in pre-release status, indicating a healthy pipeline of upcoming applications.
14K
2.3K
707
The App Store shows a clear trend in pricing strategies. The majority of apps (1.2M apps) are available for free, representing 94.1% of all apps. This reflects the popular "freemium" model where apps are free to download but may offer in-app purchases.
Among paid apps, the most common price range is $0.99-$4.99, with 25K apps. Premium apps priced at $10 or more (6.4K apps) often target professional or specialized users, offering advanced features and functionality.
App Store ratings provide valuable insights into app quality and user satisfaction.323K apps have achieved a perfect 5-star rating, demonstrating exceptional user satisfaction. The majority of apps maintain ratings above 4 stars, indicating generally high quality across the store.
Lower-rated apps (1-2 stars) account for 73K apps, representing 11.9% of rated apps. This suggests that the App Store's quality control and user feedback system effectively helps maintain high standards.
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