Find your claim to fame Special Event – Hosted by McKinsey Insights
How people, products, and ideas become popular
The McKinsey Insights app is excited to host a special two-week event titled "Find your claim to fame" from July 31st to August 14th. During this insightful event, Harvard University professor Cass Sunstein will dive deep into the intriguing question of what makes some people, products, and ideas rise above the rest to become cultural phenomena.
Professor Sunstein's engaging presentations will explore the complex social and psychological factors that contribute to virality and widespread popularity. He'll share real-world case studies and cutting-edge research to unpack the science behind why certain things captivate our collective attention, while others fade into obscurity. Whether you're an entrepreneur, marketer, or simply curious about the nature of influence, this event promises to offer a thought-provoking and eye-opening look into the dynamics of cultural trends.
Don't miss your chance to discover the secrets to achieving a true "claim to fame" during this exclusive McKinsey Insights event. Join us from July 31st to August 14th as we learn from one of the world's leading experts on the fascinating psychology of popularity. Download the app now to reserve your spot and prepare to have your perspectives on success and influence transformed.
The special event starts July 31, 2024 — ends August 14, 2024.