Marketing Management Exam Prep 2017

Do you really want to pass Marketing Management exam and/or expand your knowledge & expertise effortlessly? This best seller mobile app helps you archive your goal easily by the following unique features: - Break learning materials into small sets of practice questions & terms - Master each set effortlessly by many ways: flashcard, matching game, true/false, multiple choice - Detect & separate automatically the most difficult questions - Track your learning process on every set and exam taken - Ready for the Exam by Exam Simulator Premium Features: +) Lifetime access to all Practice Questions & Terms prepared by EXPERTS for the most current exam. +) Unlimited access to the EXAM BUILDER & SIMULATOR. +) Automatically FILTER your most difficult questions. +) PROGRESS TRACKING for every question & exam taken +) Lifetime support & updates Free version: +) Hundreds of practice questions & terms +) 5 Free Exam Builder +) Free Matching Game +) Filter hardest and weakest questions Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Depending on the industry, the regulatory context may also be important to examine in detail. Marketing management often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis. As such, they often conduct market research and marketing research to obtain this information. Marketers employ a variety of techniques to conduct market research, but some of the more common include: Qualitative marketing research, such as focus groups and various types of interviews Quantitative marketing research, such as statistical surveys Experimental techniques such as test markets Observational techniques such as ethnographic (on-site) observation. Disclaimer: This application is just an excellent tool for self-study and exam preparation. It's not affiliated with or endorsed by any testing organization, certificate, test name or trademark.