This App Has the Most Fundamental of Problems
So you visit the app, let’s say you want to check out the Schedule. As soon as you visit you are hit with an annoying pop-up to signup for the NWSL Newsletter and/or NWSL Partner and Special Offers. ONE HUGE PROBLEM: This popup takes up more than the full screen on an iPhone (it’s not dynamic). You can not close it out by pressing on the x/close corner of the page. Why is that a huge problem?
1. A lousy end-user experience,, the NWSL should be able to competently delivery on this
2. If fans can’t access things, like the schedule when they attempt to visit the site, guess what? Lower viewership.
3. Lower viewership equals less than maximizing results for sponsorship delivery.
4. The NWSL’s web team should actually be able to identify this, they should see an usual amount of abandon visits from their very own popup.
5. Shame on the NWSL web team for not testing and identifying this. As a result you are:
1. Hurting the end user/fan experience
2. You are not delivering as effectively for Sponsors
3. You are hurting the NWSL and the NWSL brand
You need to be much more effective than this. The NWSL is a premium brand, act like it, step up immediately.
1. A lousy end-user experience,, the NWSL should be able to competently delivery on this
2. If fans can’t access things, like the schedule when they attempt to visit the site, guess what? Lower viewership.
3. Lower viewership equals less than maximizing results for sponsorship delivery.
4. The NWSL’s web team should actually be able to identify this, they should see an usual amount of abandon visits from their very own popup.
5. Shame on the NWSL web team for not testing and identifying this. As a result you are:
1. Hurting the end user/fan experience
2. You are not delivering as effectively for Sponsors
3. You are hurting the NWSL and the NWSL brand
You need to be much more effective than this. The NWSL is a premium brand, act like it, step up immediately.
Show less
