Poor use of ads
Cute graphics, fun game controls, slightly overweighted rewards. But the ads. You're forced to watch them no matter what. My trick to turn WiFi off and turn on airplane mode makes the game unusable. So, min 15 sec ad for every 15 sec of gameplay AND can't bipass ads. Instantly deleted. If ads had properly weighted rewards and were exclusively up to the user, you'd probably get more revenue from ads due to more people playing your game. Also, $3.99 to go ad free in this economy? Wild. You're asking too much for such a simple game. Again, you would need to ask for that much if you properly weighted the ads and gave the user more control over how many ads they watch.
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