First Insight

First Insight is the world’s leading Customer-Centric Merchandising platform, enabling data-driven product decisions for the next generation of retail. Over 100 brands and retailers use First Insight to transform their businesses every day and 98% of them say they would recommend First Insight to another retailer or brand. Our Insights provide: ● Clear guidance on which products will perform well and which ones won’t. ● Optimal entry price point recommendations for your products. ● Recommendations for your assortment plan to meet your financial goals. ● Assistance in marketing your products to the right customer segments with the right message.