OMG|Online Marketing Glossary

OMG! That’s what any marketer feels about the overwhelming number of online marketing terms that she/he needs to be familiar with to be able to understand the digital marketing world. We know exactly how that feels like and we believe that jargon shouldn’t be an obstacle for anyone. That’s why, after more than a decade of experience, living and breathing the online marketing world, we commit ourselves to the mission of making online marketing terms simple for marketers, business owners, managers, basically anyone who’s interested in digital marketing. We wrote more than 300 terms at your disposal. Each one includes an explanation of what it means and then, for every term, we attached an example, to make sure you got it and ready to go! We believe that this short read, of 1-2 minutes every day will help you navigate the digital marketing world and that the next time your colleague says a sentence like: “Split your ads manager campaign into 2 ad sets, in the first one target custom audiences and in the second one - lookalikes of emails database. For each ad set run an A/B test on creative and make sure to add a bid control. Optimise the campaign every 3 days and report back about the CTR and CPL we’re getting.” You will be like: “OMG! This doesn’t sound like a foreign language and I understood this whole sentence from a>z! Happy dance!”. That’s what the Online Marketing Glossary is all about. If you experience any issues, you have any questions or suggestions for improvements - please don’t hesitate to get in touch with us on hello@quantum.mu! Enjoy the OMG journey!