In 1999, a small bakery opened in the small town of Osaka, Japan. People in the town couldn’t resist the aroma from the bakery, or the kind face of the owner, Yuji Hirota. His fluffy white beard was so renowned that he became known as “Beard Papa” to all of his regular customers.
Groups of children would always ask Yuji when he was going to make another kind of delicious treat. Beard Papa wanted every new customer to feel like they were sitting with him in Osaka. He decided to make a pastry as fluffy and lovable as his beard, and cream puffs were just the treat. People loved his new treat so much that he had to open another store to accommodate all of his new friends. He never stopped, and now there are over 400 Beard Papa’s worldwide that have some of the best cream puffs ever made.
He perfected the art of his pastries by making a double layered puff–choux on the inside, and pie crust on the outside. Then, he proceeded to make the perfect filling, made with a mixture of whipped and vanilla custard cream. Beard Papa’s stores still use the recipe to this day, along with a ton of new recipes that are bound to satisfy any palette. Whether you are in Japan, Australia, Canada, or America you will always be able to find your own Beard Papa’s.
not the most user friendly. things are done in a weird order. when you click on “my bag” you expect to see a list of the items you’ve added so you can edit or remove them. but it brings you first to choose pickup time and then the only button option is “order” which can be misleading wording. to arrive at this page sounds final, which may make people feel like they don’t have the option to edit their cart. and that if they click order, it’ll really submit the order. it really should be the other way around. so the issue is that the app isn’t intuitive as far as user experience goes. i was almost deterred from ordering using the app.
another deterrent is the fact that rewards points are only acquired and redeemed through online orders. this is less about the app itself and more just a strange choice to make for a rewards system. this is a missed opportunity to bring in users who order a lot in store.