alb design

alb, which means “heart” in Arabic, is an inspirational and innovative project that utilizes NFC technology to create personalized messages or promotions through a friendly app and upload them on signature items to come up with smart sentimental gifts. You can upload photos, videos, voice notes, web links, locations, name cards, or text messages where your gift would still beat long after it is given. You can choose from a variety of pre-designed products or customize a branded marketing white label. We aim to revive physical design in the digital era by making people feel closer and create timeless memories that they can carry forever. Amani Qaddoumi, the original creator of alb, is a multidisciplinary designer specialized in branding. She has passion for hybrid design and adds a fun twist to minimalist experiences. The result, Amani decided to add a digital layer to her products to create timeless emotional experiences, believing that connecting physical objects to people is essential amidst the digital era. With alb gift designs and implementation, we aspire to wow tech savvy clientele looking for innovative ideas as sentimental gifts; and nail corporate entities aiming to promote their businesses through smart solutions while reflecting a modern trendy image.