Yara CheckIT

Yara CheckIT is an agricultural smartphone app that gives farmers a photographic library of the crops to allow a simple and fast identification of possible nutrient. Once the cause of the deficiency is established, the app gives the further information on how the deficiency affects that crop, what soil types are prone to this type of deficiency and what factors will make a deficiency worse. CheckIT provides a fertilizer recommendation to treat the identified deficiency, as well as alternative products which allow preventing treatment for the following growing season. The application is customized and localized on a market by market basis, for the crops and language specific to the target country. CheckIT has been carefully designed to operate in rural locations with low signal strength. This enables farmers to have an on-the-spot, on-demand field analysis and recommendation for a crop deficiency in order to improve crop quality and increase yield. Users can reference photos of deficiencies in high definition, filter them by symptoms, the location of the symptom on the crop, or by the suspected cause of the symptom. CheckIT can also use mobile location services to provide contact information for the nearest Yara office.