Player Warning - Illegal Advertisement and Marketing Practises Good day, Regarding: False Advertising - Content and Gameplay. Lack of Appropriate Content Warning(s) Advertisement content might be disturbing to some viewers. Advertisement content is Misleading and Inappropriate. Content Warning(s) are a requirement for this genre. “Auto-Playing” of Advertisements for this genre are disallowed due to content and requirement to provide ample content warning prior to the Advertisement proceeding. The viewer must be presented with a warning similar to the below: “Some images and/or depictions may be considered disturbing to some audiences. Depending on the age of the viewer, and the local laws of the viewing country, viewer and/or parental discretion is strongly advised.” In addition, the option to opt out of viewing the advertisement must be clearly presented after the warning has been clearly displayed. It will be made clear that “opting out” equates to forfeiting any promised “reward” or “benefit”, for watching the advertisement. If consent is received, then the advertisement, depicting, accurate gameplay, may resume. If consent is not received; instead the option to “opt out“ being chosen; the potential viewer will be return to whatever screen appeared prior to the opening of the advertisement. Regarding gameplay: After investigating and reviewing actual gameplay it has been determined that the advertisements do not meet the criteria to be considered accurate. This is now considered a case of “False Advertising“ and “Bait and Switch“. Both being illegal marketing practises as per Canadian Law. You are required to familiarize yourself with the marketing and advertising laws of the local countries in which your advertisements are viewed. It has been determined that the content within the ad does not make up a sufficient percentage of the actual gameplay. Further to this, the linked content directing to the download option on the Apple App Store, continues to display the same illegal, marketing practise(s) listed above. Summation: Your Advertisements are not Apple Community Friendly. - You are accused of false advertisement. -you are accused of using the illegal marketing practices; “Bait and Switch“, and “False Advertising”. - You are accused of displaying inappropriate content. - You are accused of being noncompliant in regards to required warnings. This applies to your advertisements, as one must agree to the terms and conditions before playing your game. This being so, in game content is temporarily not under investigation. Your Rights: You have the right to bring the above complaints, accusations, and allegations before Apple Inc. for arbitration. Each accusation will be treated separately and according to the regulations and laws of country or countries applicable to this case. Reporting to Apple.
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