Hold The World

Hold the World offers the unique opportunity of a one-on-one audience with Sir David Attenborough. The ground-breaking interactive experience transports you from the comfort of your home to London’s Natural History Museum, where you can get your hands on with rare specimens from its world-famous collection and experience priceless artefacts coming back to life. Sir David, who was filmed by more than 100 cameras and digitally recreated as a lifelike 3D hologram for the experience, acts as a private guide, imparting his expert knowledge on rare objects from the museum’s collection, including a blue whale, a stegosaurus, a trilobite, a dragonfly, a butterfly and a pterosaur. Audiences are able to look at ancient and delicate objects in unprecedented detail thanks to the technology of the Apple Vision Pro. They can virtually pick up, hold, enlarge and expand the rare objects, giving them unparalleled access to explore and understand some of the world’s rarest natural history specimens.