Unlike the website, which resembles most popular news sites, the app is more like a first semester university students work.
Having to wait several minutes for content to download, which I assume is because the app is downloading entire magazines, or the horizontal scrolling with huge amounts of vacant screen real estate around it, or the background that animates resembling popular styles from early iOS apps from 2008/09, its overall a poor UI and poor UX.
What the app gets right is the article display. It looks and feels like most other news and blog apps, which partially alleviates the poor user experience received prior.
The app prior to display of articles could be significantly improved with the “less is more” approach; use a table view or collection view to show weekly magazine issues with just their date, title and other essential information rather than downloading entire issues first; it would consume less server resources serving up just the essential information and significantly improve the UX by making the app feel faster.
Likewise with the display of articles in the selected issue, just display the essential information relevant to the article in a collection view like the native Apple News app instead of forcing a wait time for information I may not even use to download.
Finally, follow the Human User Interface Guidelines and use native navigation features such as UINavigationController and UITabBarControllers.
The content is always good. But content dedicated to Apple products is not done justice when displayed in non-Apple-esque (or to be more accurate, decade old) style. Hope this helps the developers.
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