Trout Fisher has been New Zealand's only dedicated trout fishing periodical since 1991.
It's 100% Kiwi Owned & Produced.
AIM: To promote New Zealand trout fishing in the spirit of public ownership.
Its owner, publisher and editor describes himself as "a classic fly fisher but atypical magazine purchaser", meaning that he fly fishes impulsively but only buys magazines deliberately, and very few at that. Typically, he feels, magazines are 66% advertising and 33% reading, offering little value to the reader. Although advertising is always welcomed then, it’s fair to say Trout Fisher remains a deliberate attempt to achieve the reverse.
The magazine began when the publisher contracted rheumatoid arthritis and was forced to create new work. He had never published anything other than reports before, but a trout fishing magazine looked a fully viable (not to mention highly attractive) solution.
The initial intention was simply to produce a retirement fund but as the magazine’s scope expanded and publishing knowledge grew, that intent rapidly became something much larger.
Originally a single folded black-and-white A4 newsletter, New Zealand Trout Fisher has steadily progressed to the 48-page full colour magazine it is now; firstly entirely through direct sales and currently, a combination of direct and distributor sales. Subscriptions are handled in-house and are available in both print and digital form.
Maybe one day the publisher will retire then, but it’s hard to see that happening when producing the magazine has become such an integral part of our lives; not to mention, so much fun. So for now the intention is to keep going until either old age dictates or, if he wishes, his son takes over.
Spring 2023 New season issue, containing:-
Confessions of an Addicted Salmon Angler Part 3 By Larry Burke
THOSE HACKLES BANK OR BENCH with Peter Storey
Readers Write How Ashton Green got into trout fishing
The Dry Fly Revolution - Chapter 13 of Fishing the Tongariro - A History of Our Greatest Trout River
Trout with Corn Fritters & Chipotle Lime Dressing WILD TO THE TABLE with Tony Smith
Another Ugly Adventure By John Gommans
Kiwi Cane 2024 By Nick Taransky
A lifetime on the WEST COAST By Ken Dalzell
LETTERS Frank Murphy responds to Tony Orman's last column
Fishing the Avon River in the 1950s By John Kent
NEW PRODUCTS From Manic and ILFF
On the Soap Box A pre-season rant from Mel Hollis
Mike Tihila By Garrett Evans
Subscriptions & Classifieds
Winter 2023 Features: Confessions of a Salmon Angler Part 2; Shoreline Wading; Downstream Dreger (wet lining); Another Back-Country Experience; Beginning of a Journey; New Zealand 100% Pure Destruction: Deja Vu - In Southland.
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