Fit2Globalize

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company. The app leads the user thru a group of questions regarding the attractiveness of an export market and a second group of question regarding the ability to win in a target country. The result are the mapping of the export market in the market attractiveness/ability to win matrix, the SWOT and the overview of the evaluation with the comparison of up to three people analyzing the same country. Input into the app • Weighting and answering of 23 questions regarding “market attractiveness” and “ability to win” of a company in an export market • Sources to answer the questions are linked in the tool if available: World bank, Hofstede data base, Doing business, Risk maps, … Output of the app • Overview of answers • Comparison of answers for up to three people • Market Attractiveness / Ability to win - Matrix • SWOT (Strengths, Weaknesses, Opportunities, Threats) Main Benefits of Fit2Globalize™ • Easy to use • Standardized questions & answers defined • Puts all important factors to be considered on the table • Company specific questions can be added • Comparison of analysis of up to three people possible • Supports a well based decision making regarding export markets More information on www.fit2globalize.ch