A More Beautiful Journey

A More Beautiful Journey (AMBJ) is a landmark AR (augmented reality) audio installation transforming hundreds of kilometers of Toronto public transit. With over 30 songs, soundscapes and scores from artists across the Greater Toronto Area, AMBJ provides TTC riders with generative, site-specific soundtracks for their commutes. Through the platform’s mobile, web-based interface, users experience sonic journeys for neighbourhoods spanning the breadth of Toronto’s public transit lines. As a rider travels by streetcar or bus, sounds evolve in response to their changing environment. A More Beautiful Journey offers new modes of encounter with our urban geography…simultaneously public and private, intimate and communal, and accessible to millions of daily commuters. AMBJ was conceived and produced by an independent team of artists, programmers, and presenters, in celebration of the 100th anniversary of the Toronto Transit Commission and the City of Toronto’s Year of Public Art. It maps the work of its artists to the places they live, work and travel — across the city’s largest canvas for public art. A More Beautiful Journey is powered by Soundways, an AR audio platform.