The feature I appreciate most is its ability to identify potential problems with the things I'm considering; I used it the last time I was looking for a car and again the last time I was planning a city break with my wife and comparing hotels. We also started a discussion about hotels in Paper Planes so we could compare options and decide together.
I can use it from apps I already use, e.g. Expedia or CarGurus. There's no need to copy links, switch between apps, or explain what I'm looking at. I simply share it with Paper Planes, and it understands the context.
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