Aethel

Aethel is a local-first creative archive for makeup artists, stylists, and beauty enthusiasts. Keep client concepts, look evolution, and session notes on your iPhone or iPad—without accounts, social feeds, or cloud uploads of your work. EVOLUTION GALLERY • Create client profiles and grow a visual evolution tree for each look • Capture photos from camera or photo library • Attach short voice memos and formula notes to every version • Browse version history and open editorial-style look detail pages • Edit formulas, replace photos, or re-record voice memos when needed FACIAL DASHBOARD • Run baseline matrix sessions with five on-photo anchor points • Track Golden Triangle, Eye-Lip Tension, and Overflow metrics over time • Review session history and trend charts per client • Red Zone alerts on the home screen help you spot sessions that need attention • Metrics are aesthetic reference tools only—not medical or diagnostic advice HOME & ADVISOR • A dedicated home hub with an in-app advisor character • Switch advisor personas in Preferences • Quick access to gallery, dashboard, store, and settings PRIVATE BY DESIGN • Your photos, voice memos, and client records stay in the app sandbox on your device • No user account required • No analytics or advertising SDKs IN-APP PURCHASES • Optional coin packs are sold through Apple's In-App Purchase system • Coins are virtual, have no cash value, and are stored locally on your device • Use coins to unlock additional client profile slots beyond the free limit PERMISSIONS • Camera and Photo Library—for look photos and baseline reference images • Microphone—for optional voice memos on evolution nodes Start with sample demo clients on first launch to explore the workflow, then build your own private archive.