Allura - Beauty Coach
Color analysis, makeup, try-on
About
This AI-powered beauty coach analyzes your face from a single photo to provide personalized makeup feedback and color analysis. It offers virtual try-ons for various looks and real-time guidance for makeup application, helping you improve your skills over time.
What's New in Allura
1.6
July 15, 2026
A smarter, faster Allura: Scans are now lightning fast — your score in seconds See your beauty score free every day — unlock your full breakdown, fixes & product picks with Premium or by inviting 3 friends Smoother, more reliable analysis, even during busy times Polish and bug fixes throughout
MoreSubscription plans
Monthly Premium
Unlimited scans, look match, and advanced feedback
Developer apps
FAQ
Does Allura have ads?
No, Allura is designed with a privacy-first approach and does not contain advertisements. It also avoids trackers and selling user data.
How much does Allura Premium cost?
Allura Premium offers two subscription options: $9.99 per month or $49.99 per year. Both options include a 3-day free trial.
Can I cancel my Allura subscription?
Yes, you can cancel your subscription at any time. Auto-renewal can be turned off at least 24 hours before the end of the current period in your Apple ID Account Settings.
What devices does Allura support?
Allura is available on iPhone and iPad, as indicated by its supported devices list.
Is Allura suitable for children?
Allura has an age rating of 4+, making it appropriate for a wide range of users. The app focuses on makeup analysis and virtual try-ons.
How often is Allura updated?
The app was last updated on June 23, 2026, indicating a recent update. The latest version is 1.1.
What is the 'Look Match' feature in Allura?
The 'Look Match' feature, available with Premium, allows you to upload an inspiration photo. Allura then generates a customized step-by-step tutorial to help you recreate that look on your own face.
How does Allura handle user photos?
Allura processes your photos for analysis but does not store them. The app emphasizes a privacy-first design with no accounts or logins required.