This app uses AI to analyze your skin, eye, and hair tones to determine your best color palette. It provides a digital color passport and a digital wardrobe to help you choose flattering clothing, makeup, and hair colors.
1.0.6
October 16, 2026
A new way to share your colors: your palette can now be shared in one tap with a set of distinctly designed share cards. The Power Color of the Day now comes from your own palette and changes every day. The page that opens when you tap a color has been redesigned too: discover why it suits you and what it pairs with in your palette. The style guide also has new articles.
MoreUnlock full personal color analysis and custom palettes
Aura uses AI-powered analysis of your skin, eye, and hair tones. It's built on the 12-season color system and CIE-Lab color science to identify your unique seasonal color palette.
The Digital Color Passport is a curated palette of 24 harmonious color shades. It serves as a guide for your wardrobe, makeup, hair, and jewelry choices, helping you select colors that suit you best.
Yes, Aura features a Digital Wardrobe function. You can photograph your clothes and instantly see how each piece complements your personal color palette, identifying perfect matches and less suitable items.
Aura prioritizes privacy. Your photo is analyzed solely for generating results and is not stored on servers or in your account. The AI provider processes photos temporarily without using them for AI model training.
Aura provides a Flawless Makeup Guide. It helps you discover lipstick, blush, and eyeshadow shades that specifically complement your natural skin undertone.
Aura offers subscription plans for enhanced features. You can choose between Aura Premium Monthly at $6.99 or Aura Premium Annual at $39.99.
Aura is available on iPhone, iPad, and iPod. It is designed for iOS devices.
The latest version of Aura is 1.0.6, last updated on October 16, 2026. The app was initially released on June 23, 2026.
