BE01 Advertising

From the Smart Academy ::: Business English ::: Advertising... Who this app is for: # Business professionals working in multinational companies... # Non-native English speakers looking to improve their Business English pronunciation... # Intermediate-level English as a Second Language students... # Students learning English to become more valuable in their future business career... Primary Objective: # To use vocabulary around Advertising and Advertising Channels in a Business English context... # Vocabulary covered: slogan, target market, demographics, advertising campaign, channels, pay-per-click, cost-per-click, cost-per-impression, banners, viral advertising, endorse, catchy, witty, memorable, persuasive, misleading, jingle, sponsor, plug, promote, take off, give out, spam, coupon, advertising agency, endorsement, niche... What is advertising? Ways to reach a target market... Advertising channels... Online advertising... Cost-per-click and cost-per-impression advertising... Viral advertising... Advertising jingles... Product placement... Celebrity endorsement... Duration: approximately one hour... No Internet access required... Six mini-games included... The full course of Business English from the Smart Academy... Advertising Brands and Identity Customer Service International Business Etiquette Business Telephone Communication Business Emails Employment Business Negotiation Business Meetings Organisational Structure Interviews Creating a Resume CV Business Presentations Business Networking Business Ethics Business Entrepreneurship Business Law Business Travel Business Finance Business Marketing Business Proposals and Pitches Cover Letters Human Resources Motivating Employees Public Relations Please note that further apps are being added on a weekly basis...