New in 2.0: make your own characters in Studio. Describe your idea in one line and meet your character before you pay. Add a persona so your character knows who you are, and see what each character remembers.
You hold the pen in Bella, an AI roleplay chat for meeting characters, exploring worlds, and guiding ongoing stories with remembered context.
Meet a curated cast with hand-written backstories. Bella gives you more than a blank chat box: set the scene, steer the tone, and keep each roleplay moving in your direction.
Meet the cast
Browse the cast by category, or use the full-screen swipe deck to find someone new. Open a character's profile to learn their story, then start a chat in one tap.
Build stories that remember
Conversation history and remembered context help characters build on earlier scenes. Attach lorebooks from the library to bring the characters, places, and situations that matter into your story. Choose a prompt set to guide behavior, tone, and story direction.
Shape each AI chat
Choose short, medium, or long responses to fit the moment. Select a model for each chat, turn on surprise twists, use suggested replies when you want a nudge, and rate, copy, edit, or delete messages. Like the characters you love.
Bring scenes to life
Ask for a photo during a conversation. Change a character's outfit, pose, or expression, or move the action to a new background. Each photo uses gems, and every photo you get is saved in My Photos.
Set the tone
Bella is made for romance, tension, and slow-burn plots. Every character is an AI and fictional. You can report any reply, photo, or character in the app.
Stay free from interruptions
Bella has no ads. Sign in with Apple and start your first chat in seconds.
Bella Plus and gems
Bella is free to download and includes a daily message allowance. Bella Plus is an optional auto-renewing subscription, weekly or monthly. It adds unlimited daily messages, every AI model, long-form replies, longer chat memory, and more lorebooks per chat. Gems for photos are sold separately as in-app purchases.
Payment is charged to your Apple Account when you confirm the purchase. The subscription renews automatically unless you cancel it at least 24 hours before the end of the current period. Manage or cancel it in your Apple Account settings.
Terms of Use: https://bellachat.app/terms-of-use
Privacy Policy: https://bellachat.app/privacy-policy
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Meet the character. Choose the world. Guide the story. Take the pen.
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